Radio [itvt] - Alphonso CEO, Ashish Chordia, on Company's New TV Data Solution

TV data company, Alphonso, on Monday launched a software-as-a-service (SaaS) offering, dubbed Alphonso Insights, which is designed to enable agencies and brands to carry out real-time analysis of the consumption of TV content and advertising, and obtain closed-loop attribution on TV media spend.

LAST CHANCE TO BUY YOUR EARLY-BIRD TICKETS TO TVOT SF 2017

$400 Discount on Tickets to the TV of Tomorrow Show Ends Midnight, Tonight! Early-bird registration for the TV of Tomorrow Show 2017 (June 28th-29th, in San Francisco) ends at midnight tonight, Friday March 31st Early-bird registration allows you to attend TVOT SF 2017 for just $875, representing a savings of $400 on the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

To take advantage of this...

JUST 5 DAYS LEFT TO BUY YOUR EARLY-BIRD TICKETS TO TVOT SF 2017

  • $400 Discount on Tickets to the TV of Tomorrow Show Ends Midnight, Friday!
Early-bird registration for the TV of Tomorrow Show 2017 (June 28th-29th, in San Francisco) ends just 5 days from now, at midnight Friday, March 31st Early-bird registration allows you to attend TVOT SF 2017 for just $875 , representing a savings of $400 on the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

To take advantage of this discounted pricing, click here: http://thetvoftomorrowshow.com/register-tvot

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Radio [itvt]: "The New Linear TV: Live Scheduled Programming on Social Media"

[itvt] is pleased to present audio of the TVOT NYC 2016 session, " The New Linear TV: Live Scheduled Programming on Social Media." The session was described in the show brochure as follows: "The past few months have seen the emergence of a new category of linear TV: live, scheduled, professionally produced programming delivered and (co-)viewed via Twitter, Facebook and other social-media platforms. 

Topics to be addressed include: What are the new programming genres emerging in the live social video space? How well are sports coverage, news reporting and other established live programming categories transitioning to this new medium? How should live social video programming be promoted to viewers and monetized--to what extent do we need new promotional strategies and new native advertising formats for this new medium? What considerations should the producers and distributors of live social programming take into account when deciding which platforms to work with? And what new technologies are being developed in order to facilitate the production and distribution--and enhance the viewing experience--of live, social programming?

Panelists included:"

  • Mario Armstrong, Host, The Never Settle Show/On-Air Contributor, NBC TODAY
  • Jason George, CEO, Telescope
  • Dana Golden, EVP of Business Development, Silver Chalice Ventures
  • Mike Kelley, President of the Americas, Grabyo
  • Ronald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs
  • Jesse Redniss, Co-Founder, BRaVe Ventures (Moderator)

(Note: TVOT SF 2017 will take place June 28th-29th in the Presidio of San Francisco. Early-Bird Discount pricing ends at midnight, Friday March 31st. Purchase your tickets here: http://thetvoftomorrowshow.com/register-tvot)  

Eventbrite - The TV of Tomorrow Show San Francisco 2017 - 11th Anniversary!

Please contact us to purchase high-resolution photos from this conference. To see more, go to http://thetvoftomorrowshow.com/photos/TVOT-NYC-2016

Radio [itvt]: Ashley Swartz, Founder and CEO of Furious Corp.

Ashley Swartz, a high-profile figure in advanced-TV advertising circles, is founder and CEO of advertising technology company, Furious Corp. In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Swartz discusses, among other things, the company's flagship offering, PROPHET, billed as a "a horizontal SaaS platform, which automates the ingestion and normalization of your data, providing you with highly intuitive reporting and analytics to see inventory, sales and audience across your entire advertising

"TV of Tomorrow" Cartoon by Anthony Smith-Chaigneau

We're pleased to present a cartoon by Anthony Smith-Chaigneau , who--in addition to being Senior Director of Product Marketing at Nagra--is an accomplished artist and cartoonist. Here's a link to a Facebook page that showcases more of his art: https://www.facebook.com/artistasmithchaigneau/

Radio [itvt]: "The Rise of Branded Content and Influencer Marketing" - TVOT NYC

[itvt] is pleased to present video of the TVOT NYC 2016 session, "The Rise of Branded Content and Influencer Marketing." The session was described in the show brochure as follows: "It's no secret that branded content and influencer marketing are playing an increasingly important role in the social-video economy--and the past year has also seen several established television players--including, among others, Turner, A+E and 'Saturday Night Live'--announce major branded-content initiatives. This session will bring together representatives of several companies at the forefront of branded content and influencer marketing, in order to identify the most important things that agencies, brands, creators and other interested parties need to know about this emerging space. 

Topics to be addressed include: What are the pros and cons of the various social-video platforms--and the various genres of social-video programming--for influencer marketing and branded content? What regulatory pitfalls does this new industry face? How exactly does a piece of branded video programming 'go viral'? How to determine which influencer's public personality and audience demographics will prove most effective for marketing a specific brand? And how to ensure that branded content and influencer marketing--which are frequently targeted at sophisticated digital-native audiences--are engaging and entertaining, and not perceived by their targets simply as thinly disguised advertising?"

Panelists included:

  • Naama Bloom, SVP of Integrated Marketing, SheKnows Media
  • Paul Furia, EVP of Creative Solutions, Studio71
  • Jon Giegengack, Principal, Hub Research (Moderator)
  • Jason Krebs, Head of Sales, Maker Studios
  • Katy Tyson, Director of Audience Development, Casper
  • Ed Wise, Chief Revenue Officer, Mashable

TVOT NYC 2016 Keynote Fireside on the Future of TV Advertising

[itvt] is pleased to present video of the TVOT NYC 2016 session, "Keynote Fireside on the Future of TV Advertising." The session was described in the show brochure as follows: "The television advertising industry will change more in the next five years than it has in the past 50. Hear from Laura Molen , EVP of the Lifestyle and Hispanic Advertising Sales Group at NBCUniversal , about how the company intends to stay ahead of...

LAST CHANCE TVOT SF 2017 SUPER-EARLY-BIRD DISCOUNT!

$500 Discount on Tickets to the TV of Tomorrow Show Ends Midnight Tonight Super-early-bird registration for the TV of Tomorrow Show 2017 (June 28th-29th, in San Francisco) ends midnight tonight , Tuesday February 28th. Super-early-bird registration allows you to attend TVOT SF 2017 for just $775 , representing a savings of $500 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).

To take advantage of...

JUST 2 DAYS LEFT TO BUY YOUR SUPER-EARLY-BIRD TICKETS TO TVOT SF 2017

$500 Discount on Tickets to the TV of Tomorrow Show Ends Midnight, February 28th Super-early-bird registration for the TV of Tomorrow Show 2017 (June 28th-29th, in San Francisco) ends just 2 days from now, at midnight Tuesday, February 28th . Super-early-bird registration allows you to attend TVOT SF 2017 for just $775 , representing a savings of $500 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event).
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