Radio ITVT: ACR and Measurement at TVOT SF 2018

Thanks to the generosity of Kantar Media, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "ACR and Measurement."

The session was described in the show brochure as follows: "Smart TVs are predicted to be in 75% of all American homes within the next three years and the Automatic Content Recognition (ACR) data from those smart TVs is changing the way the industry looks at measurement. ACR data, which measures viewing from any and every device, is being used to power everything from multitouch attribution to dynamic ad insertion on linear TV. This panel will look at how ACR data is shaking up the industry, who the major players are, how the industry is dealing with privacy concerns and what the future of measurement will look like."

Panelists included:

  • Jonathan Bokor, 2018 AdMonsters Power List Honoree
  • Jason Bolles, Managing Director, Video Personalization, Gracenote
  • Cathy Hetzel, Executive Vice President, comScore
  • Sean Muller, CEO, iSpot.tv
  • Zeev Neumeier, Founder, Inscape
  • Vik Sharma, SVP of Client Leadership, Kantar Media
  • Alan Wolk, Co-Founder/Lead Analyst, TV[R]EV (Moderator)  

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets here before midnight this Friday to receive the Super-Early-Bird Discount--a 40% savings on the regular price!)