Radio ITVT: "TV Data of Today" at TVOT SF 2018

 
Thanks to the generosity of Inscape, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "TV Data of Today." The session was described in the show brochure as follows:
 
"TV visionaries have been working hard to replace the traditional linear television data plumbing system. OpenAP holds the promise of significant improvement to the current system, but innovation is happening faster in OTT than in legacy TV. Data has recently been a focus in the media as it relates to regulatory concerns, but there is also a significant shift underway in how marketers are leveraging data. This panel will explore what can be done with data currently within existing guidelines, and will also provide guidance on how companies can move quickly to adjust strategy in response to emerging regulations while focusing on data as a foundation for people-based marketing. From GDPR to GTFOH, the panel will cover all things data." Panelists included:
 
  • Lung Huang, Global SVP of Business Development, Merkle (Moderator)
  • Prasad Joglekar, VP of Data Strategy and Solutions, Viacom
  • Nick MacShane, Senior Managing Director, Progress Partners
  • Zeev Neumeier, Founder, Inscape
  • Brian Wallach, Chief Revenue Officer, Advanced TV, FreeWheel
  • Ben Webb, Head of Data Supply and Growth, LiveRamp
 
Please note that audio recordings of all 37 sessions (including panels, keynotes and firesides) from TVOT SF 2018 are now available for purchase.
 
The recordings are priced at $100 per session. However, we are offering substantial discounts for bulk purchases, as well as to TVOT SF 2018 speakers, sponsors and attendees. To inquire about discounts, please email us at tracyswedlow@gmail.com.
 
To purchase an audio recording of a TVOT SF 2018 session, just click on its listing below.
 
Package Deal
 

Individual Sessions