Latest Radio ITVT Podcasts

The following podcasts, in reverse chronological order, feature one-on-one interviews led by Tracy Swedlow, our editor-in-chief; TVOT sessions recorded at our conferences in San Francisco and New York City; and, many other conversations with small groups of smart people we recorded over the last 10 years.
Please feel free to make a submission to be interviewed or to do an interview with someone and subscribe to itvt.com's free email newsletter to be notified when shows publish. We welcome your ideas!

 

6 months 2 weeks ago
Exclusive: IAB Tech Lab Releases "Guidelines for Identifier for Advertising on OTT Platforms" ITVT Editor-in-Chief, Tracy Swedlow, recently spoke about the new guidelines to SpotX CTO and OTT Technical Working Group member, J. Allen Dove. In their recorded interview, Dove explains each of the guidelines in depth, why the IAB is releasing them, and the process that governs their adoption; outlines how they relate to other industry initiatives (... Read more
6 months 3 weeks ago
* Will be speaking at TVOT SF 2018! Abbey Thomas is Chief Marketing Officer of Tremor Video DSP, the company created last year when Tremor Video (now Telaria) sold its demand-side programmatic video platform to Israeli mobile advertising company, Taptica, for $50 million. In this recorded interview (32:36) with ITVT Editor-in-Chief, Tracy Swedlow, Thomas provides an overview of the markets in which Tremor Video DSP operates, and outlines the... Read more
6 months 4 weeks ago
ITVT is pleased to present an audio recording (48:38) of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows: "No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are... Read more
7 months 4 days ago
Brendan Gahan is founder of influencer-marketing agency, Epic Signal. In this recorded interview (45:46) with ITVT Editor-in-Chief, Tracy Swedlow, he discusses how the company finds influencers and builds long-term partnerships with them; how it manages campaigns across multiple platforms; how it determines engagement rates; how it seeks to ensure brand safety; how it is addressing new challenges presented by recent algorithm and advertising-... Read more
7 months 1 week ago
Play Podcast
ITVT is pleased to present an audio recording (90:11) of the TVOT NYC 2017 "ATSC 3.0 Super-Session." The session was described in the show brochure as follows:   "ATSC 3.0 looms large in the future of television, with the capability of delivering multichannel broadcast pay-TV and other services to virtually every home-based and mobile device without cables, satellites or wires of any kind. It's a massive undertaking that many of us are... Read more
7 months 1 week ago
ITVT is pleased to present an audio recording (25:07) of the TVOT NYC 2017 advertising keynote by Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal. The session was described in the show brochure as follows: "As audience fragmentation continues, hear from Jenny Burke, SVP of Advertising Sales Strategy at NBCUniversal, about how the largest portfolio of creative content in television prepares for a future where consumer choices for... Read more
7 months 2 weeks ago
Shereta Williams is co-founder and President of Cox Media Group-owned Videa, a company that offers TV stations a live, supply-side platform for automated advertising. In this recorded interview (35:07) with ITVT Editor-in-Chief, Tracy Swedlow, Williams discusses how and why the company came into being; explains its platform and services, and the ways in which it works with stations and station groups; outlines how it views new technology... Read more
8 months 2 days ago
Sean Muller is Founder and CEO of iSpot.tv, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview (41:18) with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at iSpot.tv--which include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of... Read more
8 months 4 days ago
ITVT is pleased to present an audio recording (51:37) of the TVOT NYC 2017 session, "Digital Chiefs Roundtable." The session was described in the show brochure as follows:   "This session will bring together a circle of 'digital chiefs' from established networks, studios and other players to discuss the new platforms and technologies with which they are engaging; the strategies that are driving this engagement; the new entertainment experiences... Read more
8 months 1 week ago
ITVT is pleased to present an audio recording (49:20) of the TVOT NYC 2017 session, "The New Mainstream Media: Social Video and Its Implications." The session was described in the show brochure as follows: "90% of the mainstream media is owned by six companies. Yet the emerging mainstream--social video--is a distributed network of content creators who are going direct-to-audience. This session will a) explore the ways in which social video and... Read more
8 months 1 week ago
In this recorded interview (54:26) with ITVT Editor-in-Chief, Tracy Swedlow, NAGRA's Anthony Smith-Chaigneau, who leads product marketing for the company's embedded connectware, UI/UX and set-top box solutions, discusses how it is seeking to provide pay-TV providers with a simple-to-use, end-to-end offering that supports personalization, voice integration, multiplatform viewing, SVOD and more.          
8 months 2 weeks ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 keynote by Michael Strober, EVP of Client Strategy and Ad Innovation at Turner and Co-Head of Turner Ignite. The session was described in the show brochure as follows: "The future of media and advertising will become what we imagine--and it will happen with unprecedented speed. We have the potential to realize exponentially better outcomes for consumers, advertisers and media... Read more
8 months 3 weeks ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 Innovation Keynote by Jesse Redniss, Chief Innovation Officer of TBS and TNT. The keynote, entitled "Going Beyond the Box with Mobile + TV Synchronicity: An Exclusive Look at How TBS and TNT Utilize Data and Cutting-Edge Casting Tech to Reconnect the Living-Room Viewing Experience," was moderated by prominent industry analyst, Alan Wolk. It was described in the show brochure as... Read more
8 months 3 weeks ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "DataVision Killed the Demographic Star." The session was described in the show brochure as follows: "While a few doubters love to continue the narrative that targeting has gone too far and doesn't work, many of us who actually work in data know better. This session will give attendees an honest assessment of the current state of the industry, the latest techniques being... Read more
8 months 3 weeks ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Diginets: Why It's Time to Take the Multicast Business Seriously." The session was described in the show brochure as follows:   "This session will focus on the growing impact of digital/multicast networks on the landscape of TV advertising. A conservative estimate would be that digital multicast nets generate over $500 million in revenue, which will grow over the... Read more
9 months 1 day ago
ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "AI and Advertising." The session was described in the show brochure as follows: "Artificial intelligence (AI) holds great promise for TV and video advertising--offering the potential, for example, to make programmatic buying more efficient and to make targeted advertising not only more accurate but--thanks to AI-powered creative versioning--more engaging and viewable.... Read more
9 months 1 week ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Designer-Technologist Dialog on the Future of the TV Viewing Experience." The session was described in the show brochure as follows: "This session will bring together technology innovators and prominent TV/video UI/UX experts, in order to identify new technologies--including personalization, voice-activated AI, OTA-OTT integration, and more--that could have a major... Read more
9 months 1 week ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows:   "The ability to create moments of delight is a key strength of any great storyteller.  During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach,... Read more
9 months 2 weeks ago
[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "TV or Not TV? Where and How Are People Watching Video Today?" The session was described in the show brochure as follows: "Ratings are up--or down. Viewers are multitasking--or focused. Everyone is cross-screen, cross-channel, cross-eyed. This panel will share the latest findings about how people are watching TV today, and what new insights and information we have on... Read more
11 months 2 weeks ago
AUDIO FULL TRANSCRIPTION Last month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and... Read more

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