TVOT 2016: Special Presentation by John Roland, Chairman and CEO of Extreme Reach
[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 7th special presentation by John Roland, Chairman and CEO of advanced-TV/video advertising powerhouse, Extreme Reach. We have also included this information below.
We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.
- The full TVOT 2016 Schedule of Sessions is available at: http://www.thetvoftomorrowshow.com/announcing-schedule-sessions-tv-tomor...
- Purchase your TVOT 2016 tickets here: http://tvotsf2016.eventbrite.com
11:10-11:40AM, June 7th
The TV Ads of Tomorrow Look Like the TV Ads of Yesterday
Has the creative side of TV advertising been wrongly swept up in the swirl of disruption facing the media side of the business today? Six-second Vine ads, vertical videos designed for Snapchat, interactive video ads, etc. may add shiny new "icing" to a campaign foundation, but make no mistake--the :15 and :30 second ad is, and will continue to be, the marketer's crown jewel and most precious asset.
John Roland, Chairman and CEO of Extreme Reach, will share trends and make the case that the more things change, the more they stay the same.