TVOT SF 2018: TV and Mobility--Self-Driving Cars, Location Data, and More

ITVT is pleased to announce two TVOT SF 2018 sessions that will explore the intersection of TV and mobility.
 
Here are the listings for the sessions from the show agenda:
 
June 13th, Wednesday
 
11:55AM-12:20PM
Cypress Room
Driving the Future: Why New Mobility Matters to Digital Broadcast, Content and Services 
 
 
From connected cars, commuters and travelers; to data-rich partnerships between smart cities and multi-modal mobility providers; to the accelerating global race for true self-driving cars--all will affect consumers. But will these trends also provide new opportunities for the digital television and broadcast community? Join us for a fireside featuring Arthur Orduna, ITV/cable television veteran and current Chief Innovation Officer for Avis Budget Group, in conversation with Tracy Swedlow, Editor-in-Chief of ITVT. From Avis Budget's partnership with Waymo to manage its self-driving fleet in Phoenix, to its new Mobility Lab in Kansas City and its ever-growing fleet of connected cars, we'll explore what Orduna and his colleagues are doing to potentially create new opportunities for digital content and services. 
 
June 13th, Wednesday
 
4:45-5:40PM
Cypress Room
TV, Data and Mobility
 
 
While much of the initial interest in mobile devices was related to digital behavior and response to mobile ads, more recently the focus has been on the power and potential of linking TV viewership to location data. In other words: what have we learned--or can we learn--about television advertising from location data? And how can we use the location data to improve how we market to consumers through TV? This panel will share their experiences in TV + Mobile, and will discuss both the opportunities and challenges that we face. Panelists include:
 
  • Ocean Fine, VP of Agency and Strategic Partnerships, Factual
  • Jeff Huter, VP of Enterprise and Channel Sales, PlaceIQ
  • Helen Katz, SVP/Director, Global Analytics and Insights Practice, Publicis Media (Moderator)
  • Sable Mi, VP/Head of Research and Insights, NinthDecimal
  • Arthur Orduna, Chief Innovation Officer, Avis Budget
  • Mark Risis, Head of Global Data Partnerships, Watson Advertising, IBM
 
Remember: TVOT SF 2018 takes place on June 13th and 14th:
 

 
Region: 
North America