ITVT Presents...TVOT NYC 2018!

 

  • The TV of Tomorrow Show's Annual East Coast Event Will Take Place Thursday, December 6th at New York's Famous SVA Theatre
  • TVOT NYC 2018 Will Feature 100+ Expert Speakers and Panelists; Hands-On Exhibits, Workshops and Master Classes; Unparalleled Opportunities for Networking and Deal-Making; New Branding Options for Sponsors and Exhibitors; Our Popular Holiday Party; and Much, Much More
  • Tickets on Sale Now: Special Early-Bird and Group Rates Available

ITVT is pleased to announce that TVOT NYC 2018, our ninth annual East Coast TV of Tomorrow Show (TVOT) event, will take place Thursday, December 6th at New York's famous SVA Theatre (333 W. 23rd Street).

TVOT NYC packs all the excitement of our flagship TV of Tomorrow Show into a highly focused, dialog-driven, one-day "intensive." The show--which is carefully designed to encourage networking and deal-making--enables the pay-TV, vMVPD and VOD operators, device manufacturers, social media companies, entrepreneurs and technologists who are building the TV and video platforms of tomorrow to engage in a productive exchange of ideas with the brands, broadcasters, networks, agencies, data/measurement specialists, marketers, investors, producers, developers, designers, storytellers, social-video influencers, showrunners, and other stakeholders upon whom the success of those platforms depends.

As previous attendees can attest (see testimonials below), TVOT and TVOT NYC consistently attract a veritable "who's who" of the interactive/advanced-TV, MVPD, OTT-TV, advertising, broadcasting/programming, data/measurement, streaming-infrastructure, consumer-electronics and social-video industries. The shows have been widely praised for offering a uniquely inspiring, rewarding and enjoyable experience, unlike any other tradeshow or conference.

Over the past few years TVOT and TVOT NYC have become the leading venues for agencies, brands, broadcasters, content-owners and adtech companies to explore the complex interrelationships between audience measurement, big data, and advanced advertising. They also provide multiple opportunities for TV and video professionals to examine the potential of significant new technologies, such as ATSC 3.0/Next-Gen TV, autonomous vehicles, Blockchain, artificial intelligence/machine learning, voice assistants, VR/AR, 5G, and more. Additionally, the shows have become one of the very few places where established TV players can meet and network with the creative and business communities that have emerged on YouTube, Facebook, Instagram, Snapchat, Twitch and other social-video platforms to address the rapidly evolving viewing habits and programming preferences of Millennials and Gen Z.

Once again, we will be offering sponsors and exhibitors a range of innovative and effective ways to drive awareness of their brand. We are pleased to announce that Inscape and Lotame have already signed up as sponsors.

LG Electronics

As the end-of-year event-of-record for the advanced-TV/video industry, TVOT NYC 2018 will also provide attendees with their last, best opportunity to fully understand the significance of the many industry developments that have taken place in 2018, and to hone their strategic grasp of the key issues that will be shaping the industry in the New Year.

Web Sitehttp://www.tvotshow.com 

Follow on Twitter@tvotshow or @tswedlow #tvotnyc

  • To find out more about discounted EARLY-BIRD REGISTRATION (40% off if you purchase your tickets by September 14th!), click here
  • To find out more about SPONSORSHIP and EXHIBITION opportunities, contact us at tracyswedlow@gmail.com or 415-608-4766. Please note that we are very happy to work with your marketing department to develop creative, custom sponsorship packages that are specifically tailored to your company's communications needs. In addition, as publisher of the widely read industry news source, InteractiveTV Today (founded in 1998), we offer the ability to expand the impact of your sponsorship via complimentary advertising throughout the year on our Web site, in our newsletter and on our social-media channels.
  • To find out more about holding a WORKSHOP/MASTER CLASS session at the show, where you can showcase your company's solutions and services--or its vision for the television of tomorrow--contact us at tracyswedlow@gmail.com or 415-608-4766.
  • To find out more about SPEAKING opportunities, contact us at tracyswedlow@gmail.com or 415-608-4766.
  • To view TESTIMONIALS from sponsors, exhibitors, speakers and attendees about our two most recent TV of Tomorrow Show events (TVOT SF 2018, June 13th-14th; and TVOT NYC 2017, December 7th), click here.
  • For a video overview of TVOT NYC 2017, click here.
  • For a gallery of photos from TVOT SF 2018, click here.
  • For a gallery of photos from TVOT NYC 2017, click here.
  • To discuss TVOT NYC 2018 or to give us feedback and suggestions (including new technologies you would like to see showcased, topics you would like to see discussed, and creative ideas for how your company can sponsor the show), email us at tracyswedlow@gmail.com.

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BIG PICTURE

Date and City: December 6 2018 in New York City

Time: 8:00 AM - 6:00 PM followed by a great cocktail party until 8:00 PM

Agenda Schedule of Sessions: To be published in November 2018

Issues in Focushttp://thetvoftomorrowshow.com/issuestopics-focus

Demographics/Audience Datahttp://thetvoftomorrowshow.com/demographics

Location: SVA Theatre  http://www.svatheatre.com

Our Web Sitehttp://www.tvotshow.com

Follow Us on Twitter@tvotshow, #tvotnyc or @tswedlow

Main Contacttracyswedlow@gmail.com or 415-608-4766

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A DIFFERENT KIND OF EVENT...

While ITVT's TV of Tomorrow Show events feature an exhibit hall, keynotes and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:

  • They are the only industry events to focus on the production, delivery, user experience and business of interactive and advanced TV across multiple platforms, media and technologies (e.g. pay TV, smart TV, mobile, OTT, social media, VOD, game consoles, programming, advertising, tcommerce, AR/VR, IoT, in-car, ATSC 3.0, 5G, Blockchain, voice assistants, artificial intelligence/machine learning, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions and solutions.
  • The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The events' panel sessions are developed through an ongoing dialog with the readership of the [itvt] newsletter, allowing us to ensure that they are topical, timely and accurately reflect the interests and concerns of the industry.
  • The panel sessions are highly interactive, with debates, open mics, polls and other features designed to promote discussion.
  • The events also offer in-depth Workshop/Master Class sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
  • The events take place in unique, beautiful and interesting locations that facilitate socializing and community-building, and also feature innovative staging, designed to foster debate and communication between panelists and interaction with attendees.
  • The events are designed to promote cross-pollination between the interactive/advanced TV community and other creative communities, such as social-video creators/influencers, artists, performers, designers, interactive storytellers, independent filmmakers, and more.
  • Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.

THREE INTENSIVE TRACKS

TVOT NYC 2018 will be broadly organized into three tracks/focus areas, featuring over 100 industry-expert speakers and panelists:

  • A Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of advanced TV and video that are already in the field today. Representatives from the MVPD's, vMVPD's, technology providers, device manufacturers, broadcasters, networks, showrunners, advertising agencies, brands, measurement/data/analytics companies, OTT programmers, social media platforms, UI/UX designers, application developers and other players that are currently implementing new forms of television, video and advertising in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
  • A Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's advanced-TV/video space are likely to evolve over the coming months and years, and to identify new platforms, new technologies, new forms of programming and advertising, new kinds of data, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of television, video and advertising, but to question those experts and provide them with feedback on their efforts.
  • A Workshop/Master Class Track will provide attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new advanced-TV technologies, standards and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing new TV experiences.

In addition to these three tracks, the event will feature:

  • Vendor booths and demos.
  • Gourmet catering.
  • A vibrant holiday cocktail party where attendees will have the opportunity to rub shoulders with many of the most influential figures shaping tomorrow's television.

TICKETS

TVOT NYC 2018 is a limited-attendance event, so we strongly encourage you to register early. To purchase your ticketsclick here.

  • Tickets are currently available at the special super-early-bird rate of $675. From September 15th through September 30th, they will be priced at $775; from October 1st through October 31st, they will be priced at $875; and from November 1st through December 6th, they will be priced at $1,075.
  • A special package that includes both a ticket to TVOT NYC and a ticket to the TV of Tomorrow Show 2019 in San Francisco is also available (representing a savings of up to $600 on the full ticket price of both shows). To purchase this special two-event package, click here.
  • To find out about special group rates (three or more), as well as special rates for industry analysts, PR professionals, bootstrappers, students and other qualified parties, contact Tracy Swedlow at tracyswedlow@gmail.com or 415-608-4766.

SPEAKERS

We are still accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event's schedule. Uniquely among tradeshows, TVOT and TVOT NYC feature an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at tracyswedlow@gmail.com or 415-608-4766, to discuss your proposal. Also, please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.

SPONSORS

TVOT NYC 2018 offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the ITVT newsletter, on our Web site and social media channels, and in our podcasts. As a sponsor, you also have such options as:

  • becoming a Topic Sponsor, allowing your company to reinforce its branding by communicating to attendees the areas in which you are innovating (available topics include OTT & Streaming, Artificial Intelligence, Blockchain, Personalization, User Interface/User Experience, ACR & Measurement, Measurement & Tracking, Big Data, 5G--or another topic that you prefer);
  • organizing a Presentation/Workshop/Master Class on your company's solutions or on an industry topic of importance to your company;
  • having your company's logo and branding projected as an integral part of the show's set design;
  • having your company's TVOT NYC party or special event promoted to the show's attendees and the ITVT readership at large.

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company's specific communications needs.

If you would like to find out more about sponsoring TVOT NYC 2018, email us at tracyswedlow@gmail.com or call 415-608-4766.

EXHIBITORS

TVOT NYC 2018's exhibitor showcase will be located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at tracyswedlow@gmail.com or 415-608-4766.

ISSUES IN FOCUS

The ITVT editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the ITVT newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT NYC 2018 include:

  • Reports from the field: How recent deployments of virtual MVPD/"skinny-bundle" services, niche, direct-to-consumer OTT SVOD offerings, ATSC 3.0, interactive programming and advertising, live streaming, artificial intelligence/machine learning, Blockchain, dynamic and addressable advertising, tcommerce, programmatic TV, social TV, programming-discovery technology, measurement and analytics techniques, social-video storytelling and marketing, virtual/augmented reality experiences, TV Everywhere, and other advanced-TV/video innovations are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms, technologies, services and content offerings are attracting audiences and generating revenues today and how?   
  • The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms; and how advertising and audience measurement are being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, second-screening, and other ongoing changes in viewer behavior.
  • The increasingly important role "Big Data" is playing in the television and advertising industries: the new forms of data that are being generated by interactive, connected and social TV/video, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
  • The emerging relationship between big data and creative--both in the programming and advertising spaces.
  • The new ATSC 3.0 standard, and its potential to enable local broadcasters to generate new forms of data, offer new kinds of video services, and adopt new business models: will ATSC 3.0 put local broadcasters at the forefront of TV/video/advertising innovation?
  • New advanced-advertising and streaming initiatives from local broadcasters.
  • The implications for the TV/video industry of the demise of Net Neutrality.
  • The role that artificial intelligence (AI) and machine learning will play in the evolution of TV/video advertising, content discovery, and the viewing experience in general.
  • The emergence of "virtual MVPD's" and unbundled programming services that are seeking to take advantage of TV delivery over-the-top (OTT); how effective these services' business models are proving to date; and their implications for content providers, operators, marketers, advertisers, and other players.
  • The implications of the increasing importance of subscription as a monetization model for OTT TV.
  • The role that in-car entertainment will play in the future of TV and video, as autonomous-vehicle technology becomes more widespread.
  • The significance for the TV industry of voice-assistant technology.
  • New developments in native advertising, branded content, influencer marketing and episodic marketing.
  • The new programming formats and genres that are emerging natively on social-video platforms.
  • The potential of tcommerce--whether on pay-TV systems, smart TV's, second-screen devices or social-media platforms--to revolutionize the economics of television and advertising.
  • The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.
  • The emergence of Facebook Live, YouTube Live, Twitch and other live social-broadcasting services as platforms for programming, marketing and advertising.
  • Social video's impact on news reporting, the body politic, and society at large.
  • Understanding the respective roles now being played by Facebook, Twitter, Instagram, Twitch and Snapchat in the television and advertising spaces--what are those companies' TV/video goals, how likely are they to achieve them, and what do other stakeholders need to do in order to survive and thrive alongside such powerful companies?
  • Understanding the possible impact that other social-media platforms could have on the television/video space.
  • The implications of 5G mobile technology for the future of TV and video.
  • The implications for YouTube and other players of Facebook's moves to become a video platform.
  • The implications for video publishers of Facebook's announcement earlier this year of a change in the algorithm of its news feed to highlight content from "friends, family and groups."
  • The impact of YouTube's new monetization guidelines on the platform's creator community.
  • Understanding the role that TV and video will play in the Internet of Things (IoT).
  • The implications of the incorporation of ACR and other "intelligent" technologies into smart TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
  • The impact of Netflix's and Amazon's--and now Apple's--massive original-programming budgets on the production, distribution and consumption of content.
  • The significance of recent moves by MVPD's to embrace Netflix and other OTT services.
  • The changing nature of TV sports, including the implications of sports-free "skinny bundles" and of subscription-based sports programming services targeted at cord-cutters.
  • The implications for the television industry of the US Supreme Court's recent decision invalidating the Professional and Amateur Sports Protection Act (PASPA) and thus opening up new opportunities for sports betting.
  • The validity and implications of the argument--originally espoused by FX CEO, John Landgraf--that we are seeing "peak TV in America" and that there is now "simply too much television."
  • The extent to which there is still room for growth in the OTT TV space.
  • How questions of content discovery, navigation and personalization have become central to television's future.
  • The growing importance of metadata and related content to the TV experience.
  • The emergence of connected-TV advertising and commerce.
  • The threat posed to video advertising by adblockers--and the new technologies and strategies that are emerging to counter that threat.
  • The emergence of the app as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
  • The emergence of virtual and augmented reality (VR/AR) as platforms for storytelling and news reporting, as well as for advertising and marketing.
  • How pay-TV operators are revamping their platforms and services in order to counter the threat posed by cord-cutting.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the advanced-TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; the impact of social media on TV/video design; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies such as 4K UHD on TV user interface design.
  • The emergence of natural user interfaces, including gesture- and voice-controlled interfaces, interfaces powered by facial recognition, and more.
  • Understanding international advanced-TV markets: opportunities and risks in Europe, Asia, Latin America and beyond.
  • Understanding emerging vMVPD marketing and pricing strategies.
  • The potential impact of GDPR, AB 375 and other data-privacy initiatives on the television/advertising/data/audience-measurement industries.
  • The on-air incorporation of social media into sportscasts, news shows and other forms of live programming, and the impact of this phenomenon on the content and monetization of television.
  • The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • The real world as platform: The emergence of immersive interactive experiences that subvert traditional notions of the screen.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as bandwidth caps and interconnection deals for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.   
  • The diversification of the cable business: How will the emergence of new cable offerings such as smart home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
  • The increasingly importance of fan communities in the development, promotion and monetization of programming.
  • ATSC 3.0, Blockchain, 5G, AR/VR, interactive dynamic video, near field communication, artificial intelligence, machine learning, and more: Identifying the emerging technologies and media that could impact the television/video space going forward.
  • The significance of the VOD "Binge-Viewing" phenomenon--its potential impact on advertising strategies, programming promotion and even programming formats themselves.
  • Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
  • The significance for television of the eSports phenomenon, and the emergence of eSports as a medium for advertising.
  • How to reconceptualize advertising campaigns so that they engage viewers whose attention is dispersed across multiple screens.
  • How to ensure that programming, advertising and the institutions responsible for them reflect and are responsive to the emerging viewing habits and increasing diversity of today's Millennial and Gen-Z audiences and cultural influencers.
  • How to identify, manage and monetize new social-video talent
  • The implications for the industry at large of recent and pending mega-mergers, such as those between Disney and Fox, and between AT&T and Time Warner.
  • Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
  • The ways in which the ongoing evolution of the TV/video industry is impacting the role of the showrunner.

TESTIMONIALS

For multiple testimonials, please click here.

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BIG PICTURE

Date and City: December 6, 2018 in New York City

Time: 8:00 AM - 6:00 PM followed by a great cocktail party until 8:00 PM

Agenda Schedule of Sessions: To be published in November 2018

Issues in Focushttp://thetvoftomorrowshow.com/issuestopics-focus

Demographics/Audience Datahttp://thetvoftomorrowshow.com/demographics

Location: SVA Theatre http://www.svatheatre.com

Our Web Sitehttp://www.tvotshow.com

Follow Us on Twitter@tvotshow, #tvotnyc or @tswedlow

Main Contacttracyswedlow@gmail.com or 415-608-4766

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Region: 
North America