BigBand Launches Platform for Delivering Personalized Video Services
--Integrates its SDV Solution with Digeo's Moxi HD DVR
Video networking specialist, BigBand Networks, has launched a network-based media-processing platform, which it says will help broadband service providers transition from a broadcast video distribution model to personalized video delivery, and which it bills as cost-effectively delivering a range of personalized video services, including IPTV, addressable advertising, multi-channel HDTV, and interactive TV. Dubbed the MSP2000 (for "Media Services Platform"), the new platform provides service providers with an "evolutionary" path to delivering personalized video services, BigBand says, and makes use of existing infrastructure to enable new revenue opportunities, including more relevant advertising. BigBand claims that the platform--which it says is currently in trials with a number of service providers around the world, with commercial roll-outs expected next year--uses an innovative networking architecture to enhance the quality of video services on cable, DSL, fiber or wireless access networks.
According to BigBand, the MSP2000 can be added to any broadband Access network and is deployable across the headend and the hub, thus offering service providers increased flexibility and control. The company claims that it allows service providers to launch personal media applications with greater scale and affordability and higher performance than alternative set-top box or consumer device-reliant approaches. It also incorporates robust ad-insertion capabilities, BigBand says, that enable scalable and seamless splicing, in order to support flexible advertising models and thus revenue growth for service providers. "The BigBand MSP2000 platform launch is a milestone for the company, representing our 10 years of experience in video platform innovation to provide a clear and gradual path to personalized services and associated advertising," BigBand CEO, Amir Bassan-Eskenazi, said in a prepared statement. "We've built the platform over the last three years in close cooperation with our strategic customers from both cable and telco worldwide to address the changing paradigm from broadcast video services to a delivery model that is highly personalized. With the BigBand MSP our customers can reliably deliver differentiated, value-added services regardless of the types of access networks that they operate."
BigBand bills the MSP2000, which employs off-the-shelf hardware, as allowing service providers to move, manage and monetize their content while providing visibility and control. It says that a wide range of new applications could be easily deployed on the new platform, including higher-performance HDTV, advanced advertising, enhanced subscriber quality-of-service tools, personalized messages, and multiscreen mosaics. Other benefits claimed by the company for the solution include high availability for reliable IPTV and personalized video delivery, a smooth migration path from traditional to emerging advertising models, simplified video management that streamlines network operations, an open standards-based implementation, and a flexible architecture.
In other BigBand Networks news:
- The company has integrated its switched digital video (SDV) solution with Paul Allen-owned Digeo's Moxi HD DVR platform. "We're pleased to add BigBand's outstanding SDV solution to our Moxi HD platform," Digeo CEO, Greg Gudorf, said in a prepared statement. "This will dramatically increase the amount of HD content that can be delivered to cable subscribers while enabling them to discover, experience and share high-def entertainment." According to the companies, BigBand's SDV solution will be deployed in conjunction with Digeo's latest Moxi HD DVR cable box (note: earlier this year, Digeo announced that it was abandoning its retail product development and marketing efforts to focus on deployment of its set-top boxes with cable operators--see [itvt] Issue 7.77 Part 1). BigBand claims that its SDV solution is interoperable with five EPG's, and says that it has integrated it, or is in the process of integrating it, with conditional access systems from Motorola, Cisco and the DVB. Digeo's Moxi platform allows end-users to store, access and manage a variety of entertainment content through a single, unified menu. The platform is notable for its interface, which won Emmy awards in 2004 and 2005, and which replaces the standard "spreadsheet" EPG interface with a so-called "cross-hairs" configuration, consisting of two intersecting animated lines at right angles to each other: customers use the left and right arrow keys on their remote control to scroll through a series of customizable categories--dubbed "filters" by the company--on the horizontal line: e.g. HDTV, sports, news, movies, photos, games, MP3 Jukebox, etc.; they then use the remote's up and down arrow keys to scroll through the sub-listings of the currently highlighted category, which appear as a vertical line intersecting the line of categories. Digeo has secured a number of patents for the technology, and earlier this year settled a long-running patent-dispute with Gemstar-TV Guide (now part of Macrovision).
- The company says that Chinese cable operator, Jiangsu Cable, is deploying its Broadband Multimedia Service Router (BMR) to process and deliver digital television services, including HD and interactive TV. According to BigBand, the BMR will be deployed in 10 cities in Jiangsu Province, where it will support DTV for millions of subscribers.