TiVo Names Anna Brunelle CFO

DVR vendor/service provider, TiVo, has named Anna Brunelle CFO. Brunelle, who will report directly to president and CEO, Tom Rogers, has been at the company for almost four years, most recently serving as VP of finance, controller and treasurer. According to TiVo, her responsibilities have grown to encompass all financial operations, including accounting, tax, treasury, purchasing, internal auditing, financial reporting and planning. She replaces interim CFO, Cal Hoagland, who will leave the company after a short transition period and will continue as a partner with FLG Partners.

Prior to joining TiVo, Brunelle held corporate controller positions at Broadvision, Adaptec, Roxio and Napster. According to TiVo, at Adaptec she facilitated the spin-off of Roxio; and subsequently, while at Roxio, helped it move into the online music business through the acquisition of Napster. She began her career at Deloitte & Touche, and, TiVo says, has also held senior finance roles at a number of Silicon Valley start-ups. As a member of our management team, Anna has done an outstanding job of leading our accounting, corporate finance, financial reporting and planning functions at TiVo," TiVo's Rogers said in a prepared statement. "Her work and analysis has helped us bring subscription acquisition costs and marketing expenditures in line as we shift our business model. She brings a wealth of experience working with other growth companies in the technology sector. We respect her accomplishments immensely and I look forward to working closing with her in the months and years ahead."