Illumina Digital Acquired by All3Media

Illumina Digital, a UK company best known for creating interactive scripted programming using on-demand broadband video, games, and other multimedia elements, has been acquired by UK-based TV production company, All3Media. In the course of its 10-year history, Illumina Digital won four BAFTAs and over 20 other international awards for cross-media projects it produced for such customers as the BBC, Channel 4, BSkyB, Nickelodeon and the Royal National Theatre. (Note: for an overview of Illumina Digital's work for the BBC, Nickelodeon and Channel 4, see [itvt]'s 2007 interview with the company's then-head of development, Mike Dicks, in Issue 7.34.) "We all know the digital future is one where the audience will want to experience content across TV, the Internet and mobile," Illumina Digital managing director, Andrew Chitty, said in a prepared statement. "Broadcasters and brands are beginning to realize that audiences have already shifted their behavior and their businesses depend on finding people who can create these compelling experiences. We already work with some of the most creative commissioners and producers of multiplatform content in the UK, but joining the All3Media family will enable us to turbocharge those relationships in the UK and internationally. The creative stable that Steve Morrison and Jules Burns have built is absolutely unrivalled. With Andy Taylor at the centre of its digital approach, All3Media stands out as a group which understands the commercial potential of digital media. It's that combination of old media excellence and new media strategy that we're looking forward to being part of."