New Time Warner Cable-Smithsonian Deal Covers HD, VOD, Broadband Video, Interactive TV
Time Warner Cable, the second-largest cable MSO in the US, announced Thursday that it has signed a carriage deal with Smithsonian Networks, a joint venture between the Smithsonian Institution and Showtime Networks. In addition for calling for the Smithsonian Channel to be added to Time Warner Cable's line-up of HDTV linear channels, the new agreement calls for Smithsonian Networks to offer a range of its programming on the MSO's HD VOD platform; on its broadband service, Road Runner High Speed Online; and on its interactive TV services, Start Over and Look Back. "We're thrilled to be a part of the Time Warner Cable family," Smithsonian Networks general manager, Tom Hayden, said in a prepared statement. "This gives us the opportunity to bring the award-winning, original, family-friendly HD programming that Smithsonian Channel has been producing to a much wider audience through TWC's multiple platforms."