Broadcom Powering New Broadband-Connected HDTV Sets from LG Electronics
--Sets Feature Yahoo! Widgets, Netflix Instant Streaming
Semiconductor company, Broadcom, said Monday that its integrated BCM3549 digital TV system-on-a-chip (SoC) solution has been selected by LG Electronics for its new broadband-enabled HDTV sets, the 47LH50 (now available at Best Buy and other US retailers) and 42LH50 (scheduled for availability this summer) LCD models and the 50PS80 (now available) and 60PS80 (scheduled for availability this summer) plasma models. The new HDTV sets, which are equipped with LG's Netcast Entertainment Access feature for accessing over-the-top content, are billed as the first HDTV sets to feature Netflix instant streaming (note: in order to view Netflix titles on the sets, users must first use their PC's to add those titles to their individual instant queues on the Netflix Web site) and Yahoo! Widgets (small interactive applications that allow viewers to access news, weather and financial information, and other online services): according to LG Electronics, they allow Netflix subscribers to instantly stream and watch titles from the Netflix library without requiring any external devices, and also allow them to use their remotes to browse their instant queues and make selections, as well as read synopses and rate movies. The sets also allow users to rewind and fast-forward Netflix titles. "In another industry first for LG, our new Broadband HDTV line provides consumers the ability to access Netflix instant streaming and Yahoo! Widgets directly through their HDTV enabling a whole new entertainment experience in the home," Tim Alessi, director of new product development at LG Electronics USA, said in a prepared statement. "Broadcom's advanced digital TV technology features the latest in connectivity and continues to push the envelope in TV picture quality, performance and features. We are pleased to continue our multi-year partnership with Broadcom."
Broadcom bills the BCM3549 SoC as offering new options for accessing video content on a TV via the Internet or a consumer's own in-home network. The company says the solution includes advanced multi-format decoding and home-network connectivity via an integrated Ethernet media access controller and physical layer capabilities that enable users to connect with multiple home network devices, such as media servers, PC's, MP3 devices and portable media players. The solution also allows access to a range of Internet-based multimedia content, Broadcom says. "LG's latest broadband HDTV design illustrates our combined commitment to develop and deliver innovative TV solutions that offer new options for accessing online video content on a TV," Dan Marotta, SVP and general manager of Broadcom's Broadband Communications Group, said in a prepared statement.