 New York-based interactive video specialist, KlickableTV, announced Tuesday that it has formed a strategic partnership with IMG Publishing, a division of the sports and entertainment company, IMG. The first IMG Publishing property to deploy KlickableTV's technology as a result of the partnership is TennisWeek.com, some of whose merchandise videos now allow viewers to click within them in order to access additional information on showcased products and links to ecommerce opportunities. IMG says it plans to launch KlickableTV's technology on its other digital properties--FashionWeekDaily.com and ChicReport.com--later this year. "Our association with KlickableTV will give our visitors a more engaging experience," said Lee Rosenbaum, IMG Publishing's vice president of publishing. "We believe the technology will help to increase sales and add value to our featured brands." Added KlickableTV co-founder and president, Roger Wu: "IMG Publishing's digital properties reach a wide and influential audience, and we are thrilled to be giving these visitors a new interactive way to consume video."
KlickableTV stresses that using its service "only requires Adobe's Flash player and an Internet connection" and that "no software download is needed."
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