BT, Match.com Launch Interactive TV Dating Service on BT Vision IPTV Platform

--Monster.com, India's Dishtv Launch Interactive TV Job-Search Service

UK incumbent telco BT announced Tuesday that BT Vision, its Microsoft Mediaroom-powered, interactive TV-enabled hybrid IPTV service (note: the service is enabled via a hybrid set-top box that allows viewers to access linear channels from the UK's free-to-air digital terrestrial platform, Freeview, alongside IP-delivered on-demand and interactive content), has launched an interactive TV dating service in partnership with Match.com.

In order to access the service, viewers go to channel 955 on the BT Vision EPG and register: according to BT, if they are new to Match.com they will be able to use the service for the first seven days free-of-charge. The new service is billed as offering all of Match.com's most popular features, including "winks," "email," and "add to favorites." It can also be accessed through the BT Vision Web site (btvision.com/dating), BT says. "Being able to search for love on the box, from the comfort of your own couch, means that finding love really couldn't be easier and you don't even have to take off your slippers," Match.com "relationship expert," Kate Taylor, said in a prepared statement. "What our friends think about who we date is important to so many of us, so next time the girls or boys are round for a night in front of the box, have a peak and see who has been checking you out. Online dating is so much more fun with a little help from our friends." Added BT Vision business development manager, Jeremy Rosenberg: "Match.com is the biggest dating site in the UK and is a perfect partner for us. So now, as well as getting great entertainment on-demand from BT Vision, you can search for your own perfect partner."

In related news: Indian satellite-TV provider, Dishtv, announced last week that it has teamed with Monster.com to launch an interactive TV job-search service on its OpenTV-powered platform. Dubbed MonsterJobs Active, the new service provides listings of jobs across the subcontinent, as well as access to related services, including a service that allows jobseekers to have their resume composed by a professional resume writer, and a service called Resume Blaster that is billed as sending jobseekers' resumes to "thousands of placement consultants in one go." "We are delighted to have an alliance with Dishtv," Sanjay Modi, Monster.com's managing director for India, the Middle East and Southeast Asia, said in a prepared statement. "The convergence of the Internet and TV medium will make job services easily accessible to TV viewers across cities of India. We strongly feel that job search on TV has great potential in bridging the unmet need of the audience whose access to the Internet is limited."

Region: 
UK/Ireland