Interactive TV Technology Provider, OpenTV, Announces Plans for IBC 2009

--Demos to Include "Smart" Search and PVR, Social Network Integration, OTT Video Functionality

Interactive TV and advanced advertising technology provider, OpenTV, announced Wednesday the line-up of products and features that it will be demo'ing in its booth (Hall 1, Stand C81) at next month's IBC show in Amsterdam. "There is a fundamental shift in the way people are watching television: now more than ever it is at the center of the home entertainment experience, an extension to the lives of people who watch it," OpenTV CEO, Ben Bennett, said in a prepared statement. "To address this shift in viewing and social habits we are bringing the latest technologies and functionalities in support of next-generation services to the television. They are the building blocks for the television of tomorrow and the cornerstone components for any operator wishing to deploy a next-generation platform for the connected home."

According to OpenTV, its IBC demos will include:

  • The "smart" search and recommendations functionality that it plans to offer in the next version of its Core2 middleware and that will feature "mood-based" search technology from Jinni (see the article published on, August 11th). The company says that the solution will allow searches across broadcast, on-demand and over-the-top content.
  • Social network and Web services integration, which the company says will "augment the relevancy of content recommendations and differentiate the viewing experience with real-time interactivity."
  • Over-the-top video functionality, which the company says will allow operators to deploy new services and enrich the viewing experience by leveraging their customers' existing broadband connections. According to the company, the functionality will allow operators to add subscription, catch-up or pay-per-view VOD services with progressive playback capability via pull-VOD; as well as widgets and Web content, including services such as Twitter and Facebook.
  • "Smart PVR," a functionality that the company says will enable a "continuous start-over experience" across a viewer's favorite channels. According to the company, the functionality will allow viewers to record up to eight of their favorite channels simultaneously for 24 hours or more, enabling them to watch multiple timeshifted channels at once. It says that Smart PVR-recorded content can be browsed using a linear list, or can be pre-sorted by relevancy.
  • A "multi-room" demo featuring Network Attached Storage (NAS)-based PVR as a "cost-effective" solution to extend pay-TV services to other screens and to provide content sharing with connected home devices based on such industry standards as UPnP and DLNA.
  • A demo designed to show how new forms of TV advertising, including VOD advertising, interactive ads and addressable ads, can be "seamlessly integrated into the new television environment."
  • OpenTV Eclipse, the company's entry-level campaign management solution, which is designed to enable linear-TV ad insertion for cable and IPTV operators. The company also plans to demo its advanced advertising solutions, which manage addressable advertising insertion into such platforms as VOD and PVR.
  • A demo billed as illustrating how set-top box-based measurement enhances the understanding of all forms of TV consumption, including VOD, PVR, interactive applications and user interfaces.
  • A participation services platform that the company says eases the deployment of interactive services, such as interactive ads, voting and polling, by consistently and securely gathering real-time feedback from viewers.

OpenTV has also launched a Twitter feed (@opentv_at_ibc) through which it is updating IBC attendees and others about its plans for the show.

North America