SeaChange in Reseller Deal with RGB Networks for Digital Ad Insertion Solutions

--Says Deal Will Enable it to Offer Turnkey Advertising Solution for Small and Mid-Sized Operators

VOD, IPTV and advanced advertising technology provider, SeaChange International, announced Monday that it has signed a reseller agreement with network video processing specialist, RGB Networks, which it claims will create a "single source" for digital advertising solutions. According to the company, the deal allows it to resell RGB's high-density digital ad insertion products, including its Broadcast Network Processor and Modular Video Processor. Those products, the company says, together with its own SeaChange Spot automated advertising system, will enable it to provide "turnkey" ad insertion solutions that support both MPEG-2 and MPEG-4/H.264 to small and mid-sized operators. "With many small- and mid-size service providers setting up local advertising operations, SeaChange can now offer a complete, integrated digital ad insertion system that can scale in concert with their business," SeaChange chief strategy officer, Yvette Kanouff, said in a prepared statement. "Our partnership with RGB Networks gives operators a single-source solution to begin generating new ad revenue streams and to support existing ad operations that are increasing capacity or transitioning from analog to digital insertion."

According to SeaChange, the combo of its and RGB's products addresses several "key application" areas, including migration from analog to digital ad insertion; seamless MPEG-4/H.264 and MPEG-2 ad insertion; and high-density digital overlays for advanced advertising and interactive TV. "Pairing SeaChange's leading advertising platform with RGB's established video processing solutions allows operators to access a new source of revenue through local ad insertion," Ramin Farassat, RGB's VP of product marketing, said in a prepared statement. "Working with SeaChange helps us to meet the demands of our customers, while expanding the reach of our solutions to a wider audience."

According to RGB, its Broadcast Network Processor is designed for targeted digital ad insertion, transrating and grooming; and its Modular Video Processor is a "carrier-class" video processing platform for delivering advanced MPEG-4/H.264 and MPEG-2 IPTV services, including "seamless" ad insertion. Other products in its digital ad insertion portfolio include the Simulcast Edge Processor for edge decoding and analog modulation for the implementation of digital simulcast architectures; and its Modular Media Converter for high-density ASI-to-GigE conversion. The company says that its digital video networking products are built on a unique "Video Intelligence Architecture," which it claims offers "unprecedented" scalability and stream processing density, enabling video service providers to reduce the cost and complexity of delivering video services that are becoming increasingly targeted and personalized.

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