Time Warner Cable Selects BigBand's SDV Solution to Free Up Bandwidth for HD VOD, Other Services
--Solution to Be Deployed in Operator's Los Angeles, New York City, Dallas Systems
Digital video networking specialist, BigBand Networks, said Wednesday that Time Warner Cable plans to deploy its switched digital video (SDV) solution to free up bandwidth for HD VOD, DOCSIS 3.0 and other new service and programming options in its Los Angeles, New York City and Dallas systems. "We have launched SDV in over 20 markets to date and know firsthand that, if we want to deploy new programming options for our customers, SDV is the fastest, most cost-effective method for our existing network," Kevin Leddy, Time Warner Cable's EVP of technology policy and product management, said in a prepared statement. "With the bandwidth that has been reclaimed, Time Warner Cable is able to offer over 100 high-definition channels to our customers and can launch such services as DOCSIS 3.0 and HD video-on-demand. We can do these things with the confidence that the BigBand solution is giving us the reliability and high level of performance we have come to expect."
BigBand says that its SDV solution has been deployed, or is being deployed, by seven of the top 10 service providers in North America. The solution is designed to enable operators to optimize the network spectrum needed for bandwidth-intensive services such as HDTV and long-tail content. According to BigBand, it provides a path to personalized television services by migrating seamlessly from multicast to ultimately individualized, unicast delivery. The solution is part of BigBand's recently announced CVEx software platform, which the company bills as unifying the way that service providers deliver and manage linear and non-linear video services across the network edge to traditional MPEG set-top boxes and next-generation IP devices.