Rovi's Media Networking Software Will Enable CE Devices to Play Content from Windows 7 PC's

--Onkyo Launches New Rovi-Powered, Windows 7-Compatible Home Theater Systems

Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on itvt.com, July 16th) announced Tuesday that consumers using devices built with the latest version of the Rovi Connected Platform media networking software will be able to find, play and share content--including movies, TV shows, music and photos--from Windows 7-based PC's.

Scheduled to launch on October 22nd, Windows Media Center, which is provided with Windows 7, will give consumers the ability to "seamlessly connect their computing world to their digital entertainment environment," Rovi says. As a Windows 7 "Play To"-ready solution, the company says, the Rovi Connected Platform enables consumer electronics manufacturers to quickly embed networking capabilities in various devices, so that they can play entertainment content from Windows Media Center, as well as from other DLNA- and UPnP-compliant devices.

Rovi also announced Tuesday that it has collaborated with Onkyo, eSOL and Texas Instruments, to enable Onkyo to offer two new Connected Platform-equipped audio/video receivers, the TX-NA1007 and the TX-NA5007, which are now available in retail and which are also Windows 7 "Play To"-certified. The new devices join Onkyo's previously released networked AVR products, the TX-NAB807 and the TX-NR807, which are also powered by Rovi's Connected Platform solution. "Our TX series is designed for the wide spectrum of consumers who are looking for a high-quality product to use in their home theaters," Nobuaki Okuda, executive officer of Onkyo's Business Development division, said in a prepared statement. "We are continuing to innovate to remain on top of the digital home revolution and we're excited for our product to ship with Windows 7 compatibility and Rovi's Connected Platform together." Added Akitaka Nishimura, Rovi's SVP for the Asia Pacific region: "We're working closely with our customers and other technology leaders, such as Onkyo, Microsoft, eSOL and TI, to help them quickly bring products to market for the digital home." Rovi says that its Connected Platform SDK, featuring Windows 7 compatibility, is available now to CE and CPE manufacturers. The Onkyo TX-series devices are currently available in retail in Japan and the US.

North America