--[itvt] Blogger, Edgar Villalpando, on Why Broadcasters Must Grasp Full Significance of Digital Video
 [itvt] has just published an interview with Eric Gould Bear, president and CEO of MONKEYmedia, a company which holds a portfolio of patents that it says include "claims directed towards telescopic video-on-demand (VOD) and other enhanced viewing experiences," and that it claims "are essential to the practice of various industry-governed standards such as DVD-Video, Blu-ray and tru2way (e.g. Enhanced TV & SCTE-130)." The company has launched a "SeamlessTV Partner Program" for licensing those patents, and, back in 2006, announced that it had succeeded in convincing none other than Microsoft to enter into a patent-licensing agreement with it (note: for more on the company and its claims, see the article published on itvt.com, August 25th). In the interview, Gould discusses MONKEYmedia's claims and its licensing program, describes the origins of its patents, outlines its goals, and more.
In addition, [itvt] blogger, Edgar Villalpando, SVP of marketing at ActiveVideo Networks, explains why broadcasters need to comprehend the full significance of the transition to digital video.
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