[itvt] Presents...The TV of Tomorrow Show 2010

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the fourth annual

TV of Tomorrow Show,

March 3rd-4th (Wednesday-Thursday), 2010 in San Francisco, California at the famous Yerba Buena Center for the Arts.

The first three TV of Tomorrow Shows were praised by sponsors, speakers, exhibitors and attendees not only as true experts' conferences that attracted a veritable "who's who" of the interactive TV industry, but as offering a thoroughly unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2010--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments, as well as new, highly interactive in-the-round sessions--is even better.

• To find out more about discounted early-bird registration, click here
• To find out more about sponsorship opportunities, click here
• To find out more about speaking opportunities, click here
  
• For a gallery of photos from the TV of Tomorrow Show 2009, click here
• To explore our dedicated TV of Tomorrow Show Web site, click here
• To discuss the TV of Tomorrow Show, or to give us feedback and suggestions (including new technologies you would like to see showcased and topics you would like to see discussed), email us at swedlow@itvt.com

A Different Kind of Event…

While the TV of Tomorrow Show features an exhibit hall and panel sessions, that's where its similarity to other industry conferences and tradeshows ends:

• It is the only industry event to focus exclusively on the delivery of interactive TV on multiple platforms (e.g. cable, satellite, IPTV, Web, connected TV/OTT, mobile/smartphone, DVR, VOD, game consoles, etc.)
• Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event.
• Speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
• The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues. Our goal is to ensure that they are as thorough and informational as [itvt]'s regular text and radio interview features.
• The event is also highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics. This year, we will be launching in-the-round "Think Tank" sessions that will draw attendees even further into the debates on stage, and that will encourage the dissemination of actionable information through well-directed community discussion.
• The event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as video artists and independent filmmakers. Among other things, it features a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow."
• The event takes place in a beautiful setting, conducive to learning and creativity: an architecturally unique building in downtown San Francisco, close to great restaurants, hotels, shopping, museums, theaters, art galleries and more.
• Finally, the event is designed to be fun. It features entertainments, challenges, contests, and a range of other social activities.

What People are Saying about the TV of Tomorrow Show...

Here's what sponsors, exhibitors, speakers and attendees are saying about the TV of Tomorrow Show:

"All of us at the Softel Group were very proud to sponsor TV of Tomorrow 2009. Once again, Tracy and her team managed to create an innovative and truly unique conference attended by mover and shaker executives from the industry. Well done to everyone concerned!" -- Sam Pemberton, CEO, Softel Group (2007, 2008, 2009, 2010 PREMIERE SPONSOR)

"Thanks for putting on a great show again." -- Walden Miller, VP of Services, enableTV (2009 PLATINUM SPONSOR)

"Awesome, awesome job!!!" -- George Schweitzer, President of Marketing, CBS

"This year's conference was one of the best shows I have attended. The panels were informative and insightful. More importantly, they were populated with the people actually moving Television forward. Great job!" -- Hans Fischmann, General Manager of Advanced Media, Time Warner Cable

"It's one thing to get the smartest people in the industry together on panels. It's quite another to be able to get them to offer truly enriching insights. The TV of Tomorrow Show excels at both." -- Edgar Villalpando, SVP of Marketing, ActiveVideo Networks (2007, 2008, 2009, 2010 SPONSOR)

"I had a great time at the show. What an impressive group of attendees. I found it to be extremely valuable. My team was thrilled to be honored. I really appreciate the kudos and all of your support. We will definitely be putting the link on our Web site." -- Patrick Barry, Former VP of Connected TV, Yahoo!

"I can't say enough good things about you and this year's TVOT conference. The venue was beyond compare--artistic and functional and funky and the gardens and OMIGOD I *love* Yerba Buena. For real the best venue I've ever experienced. I do realize I'm gushing like a GIRL, but I just loved it. The size of the conference was ideal: Not too big. Not too small. Just right. The sessions were perfectly relevant and hit along the major chords of the sector in a way that belies your passion and expertise. And I will just never, ever get over (in a good way) you getting misty over Philo Farnsworth's birthday, your discussions with his wife Pam, and then exclaiming "I'm verklempt." WHO SAYS I'M VERKLEMPT? I LOVE IT. The depth of your passion is genuine and extremely refreshing. I just really loved everything about TVOT. Thank you for including me. Two BIG thumbs up. If I had a third thumb, it'd be up too. Thanks for the putting it together, and thanks for including me." -- Leslie Ellis, Principal, "Translation Please"

"This is one of the few events where I'm sure I'll meet the right people at the right place with the right topics to discuss. Not to mention, it's always a lot of fun!" -- Steve Tranter, VP of Broadband and Interactive, NDS (2007, 2008, 2009 SPONSOR)

"It was a fantastic show for NDS--we were all really pleased with it." -- Tracey Sheehy, Breakaway Communications for NDS (2007, 2008, 2009 SPONSOR)

"Thanks again for a great show." -- Seth Haberman, CEO, Visible World

"Thanks for putting on a good conference last week. I was only able to attend one day, but it was well worth it." -- Kip Welch, VP of Business Development, Motion Picture Laboratories, Inc.

"Thank you again for a very very interesting couple days at the event. I met many very interesting people and we had very interesting conversations and a number of them are continuing." -- Adrian Belic, Oscar-nominated Filmmaker ("Genghis Blues")

"I just wanted to say congratulations on your organization of TVOT. I didn't have a chance to catch up with you while I was there last week, but I wanted to say how impressed I was with the quality of the speakers and the program (I was on the IPTV panel BTW). I came away with a much deeper understanding of the issues in ITV, especially as I'm not normally doing business in the US." -- Mark Adams, VP of Business Development, Accedo Broadband

"Thank you again for another inspiring conference! I felt recharged and ready to change the world when I returned to work after an amazing week of networking in San Francisco. I thoroughly enjoyed being a part of the conference--from judging, to speaking on the panels, to presenting an award." -- Rachelle Zoffer, Director of Interactive TV, Verizon FiOS

"Thank you very much for organizing such a wonderful show and providing an opportunity to listen and interact with some of the most seasoned and passionate people in the interactive television space. This was my first time attending, but I am sure to come back year after year. I also wanted to compliment you for doing an exceptionally good job of bringing the interactive television community together and providing them with an excellent forum to interact. Being a newcomer and an outsider to the interactive TV space which has traditionally been driven by cable operators your site and ITV news coverage provide an invaluable source of information." -- Sudhanshu Sharma, Technical Lead, Interactive TV, Verizon FiOS

"Great show this year!" -- Seth Shapiro, SVP of Strategy, Opportunity Management Company

"Thanks again for organizing such a great show. I think your show is great and provides a unique and much needed forum for ITV discussion and exploration." -- Sangita Verma, CEO, TAG Networks

"Many thanks for the great conference. It was a lot of fun and very insightful." -- Peter Scott, Executive Director of Digital Partnerships, Turner Sports New Media

"I have to say: great show. I had an awesome time and made a lot of good contacts." -- Mike Ryan, CEO, A Different Engine

"Had a great time." -- Geoff Katz, VP of Business Development and Marketing, Transpond and Co-Governor of the Interactive Media Peer Group, Academy of Television Arts & Sciences

"I wanted to say thank you for the invite to speak on a panel and the great conference. It is fantastic to see the momentum continue to build after all these years and the conference feels like a reunion of friends as much as a business venture." -- Aimee Viles, VP of Emerging Media, Bravo

"Fantastic, Tracy! Thanks so much for the invite. Loved Brian's one-on-one. Engaging and excellent panels all around. 1st class event!" -- Stacy Jolna, CEO, CrossPointe Media

"The show was really good: had some great discussions and of course learned some things too! I'm very honored by the Leadership Award especially because it came from my peers. You are the best!! Sign me up for next year!! " -- Rebecca Rusk Lim, Senior Director of Advanced Services, Starz

"I always have so much fun and meet great people. Wanted to thank you as always for giving me such great exposure at your conference. I love being on the panels, moderating and in general supporting the show. And the award was extra gravy. Really, just a treat and an honor." -- Lori Schwartz, SVP and Director of the Interpublic Emerging Media Lab

"You and Richard are once again heroes. The real kind. You brought together such a smart and vibrant community. As always. Thank you. Thank you. You continue to be a lynchpin." -- Suzanne Stefanac, Director of the American Film Institute Digital Content Lab

"I learned a lot and was impressed by the event. What impressed me was the straight talk without hype. The wide variety of viewpoints and opinions was refreshing. No Kool-Aid served." -- Richard Hart, Professor of Television, Academy of Art University

"Just wanted to say how much I enjoyed the TV of Tomorrow show. My panel was packed and stayed that way to the end and the other panels were really interesting too." -- Colin Dixon, The Diffusion Group

"Great conference!" -- David Kaiser, CEO, Coincident.tv

"I just wanted to say that you pulled together a great event! I was impressed with both the people you gathered, as well as the knowledge shared--publicly and inside conversations. It is a really exciting time in this industry! " -- Michele McGarry, VP of US Business Development, ThinkAnalytics

"Just wanted to say I really enjoyed the show. It always draws the Crème de la Crème." -- Gerard Johnson, Principal, Design and Engineering, HSN (SUPPORTING SPONSOR)

"TVOT for me is the #1 must-attend event for advanced and interactive video/TV professionals. A place to get focused, need-to-know information and interact with key industry executives while being collegial and fun. I hope to see you there again next year." -- Bill Niemeyer, New Video Strategist and Tactician

"I wanted to send you a note to compliment you for a truly interesting and insightful conference. The panels were jam packed with dynamic people from all walks of the industry--and all facets!! Further, I personally LOVED the Tim Kring appearance--what a treat!!! " -- Lenny Melamedas, VP of Media, Entertainment, Advertising and Communications, Corpus Media Labs

"You organize a magnificent and extremely meaningful event. Kudos to you for attracting the true visionaries of this industry. We, too, [were] quite pleased with the experience. Continued best wishes with all of your endeavors." -- Dean Bender, Principal, Bender/Helper Impact (SUPPORTING SPONSOR)

"I had a blast at TV of Tomorrow. Thank you for putting together such an awesome event!" -- Alex Fishman, Manager of User Experience, OpenTV

"Incredible job, Tracy. We were all very impressed. I can't thank you enough for all the support you gave me. It was a great success for Hand Eye." -- Jonathan Kessler, CEO, Hand Eye Technologies.

"Congratulations, everything really seemed to run very smoothly and the turnout looked great." -- Ben Papell, CEO, VoiceThread

"Conference was *fantastic*. Heady stuff. More when I breathe." -- Dan Corr, Production Designer, Known Associates

Who Will Attend?

Broadcasters, programmers, network operators (cable, satellite, telco, wireless), consumer electronics manufacturers, OTT specialists, advertising agencies, advertisers, retailers/etailers, Web 2.0/social-networking companies, interactive game developers, alternate reality gaming (ARG) specialists, creatives, software developers and other technologists, marketers, venture capitalists, private-equity investors, consultants, content aggregators, content security specialists, interface designers, studios and other industry players.

What Attendees Will Gain from the Conference...

• An understanding of how the interactive multiplatform television industry is structured, how it works, what the key technologies are, and who the key players and industry leaders are.
• An understanding of the pressing technological and marketing challenges that need to be overcome as television becomes interactive, social and multiplatform.
• An understanding of the emerging business models that are made possible by interactive multiplatform television, and an understanding of where the real business opportunities are in this space.
• An understanding of how social networking, connected televisions/CE devices, smartphones, tablets, cloud-based computing, augmented reality, interactive broadband video, alternate reality gaming, authentication and other emerging phenomena are impacting the television space.
• An insider's view of some cutting-edge interactive/multiplatform TV technologies that are currently in stealth mode.
• An opportunity to hear from, meet in person and even influence some of the most important people shaping the interactive multiplatform TV universe.

The 7th Annual [itvt] Awards for Leadership in Interactive and Multiplatform Television

[itvt] will present our prestigious annual Awards for Leadership in Interactive and Multiplatform Television at an evening ceremony at the TV of Tomorrow Show 2010. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space. This year we are expanding the scope of the awards to additionally recognize leadership in two emerging spaces: video commerce and augmented reality. We will begin accepting nominations for the awards shortly: the winners will be determined by [itvt] readers and a panel of industry experts through a rigorous voting process.

Art Exhibit

The show will once again feature a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow." If you are an artist interested in participating in the exhibit, please see our Call for Artists

Issues in Focus

[itvt] will publish the complete schedule of TV of Tomorrow Show 2010 editorial sessions and special events shortly (note: to view the schedule for TVOT 2009, click here). The show will feature a mix of keynotes, panels, debates, general sessions, in-the-round sessions, new technology presentations, and more. Some of the issues to be explored include:

• Recent and pending developments in interactive TV standards and initiatives, such as tru2way/OCAP, ETV/EBIF, Canoe, MHP, Canvas, HbbTV, OIPF and MHEG.
• Reports from the field: How ETV and tru2way are fairing in the real world.
• IP-based alternatives to tru2way for smaller operators.
• The emerging interactive TV widget space.
• The impact of new interactive broadband video applications (hotspotting, overlays, image tracking, etc.) on the interactive TV space.
• The re-emergence of tcommerce/vcommerce as a content-monetization strategy.
• Over-the-top TV/"cutting the cord": the emergence of CE manufacturers as content providers and distributors, and how this impacts traditional pay-TV.
• TV Everywhere and the prospects for re-establishing paid content models in an age of free online content.
• The significance of the iPhone and other smartphones for the interactive TV space, both as a means of interacting with content on the TV and as a platform in their own right.
• Augmented reality, tablet devices, cloud-based computing and other newly emerging technologies with the potential to impact the interactive TV space.
• Interactive TV and audience measurement.
• New tools for creating and delivering interactive and multiplatform television.
• Social TV: the intersection of television and Web 2.0/social-networking platforms.
• Next-generation DVR- and VOD-based interactive TV experiences.
• New technologies and initiatives for interactive and on-demand cross-platform, targeted advertising.
• The future of metadata.
• The impact of interactive broadband video on the Internet infrastructure.
• The future of multiplatform interactive gaming.
• The future of participation TV.
• Building multiplatform relationships with viewers.
• Interactive TV and alternate reality gaming (ARG).
• Interactive storytelling.
• Strategies for growing interactive TV-related businesses in a slow economy.
• The impact of 3D and other new display technologies on interactive TV.
• Emerging paradigms for content discovery and navigation.
• The practicalities of interactive content development, deployment, and tracking.
• Emerging business models for cross-platform interactive media.
• Cross-platform interface design strategies.

Sponsors

The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter, and in our talk radio show. If you would like to find out more about sponsoring the event, email us at sponsors@itvt.com or call 415-824-5806.

Speakers and Moderators

[itvt] is currently in the process of assembling an impressive line-up of speakers and moderators and will be announcing more details about this in an upcoming issue. If you are interested in applying for a speaking position at the event, email us at speakers@itvt.com or call 415-824-5806.

Exhibitors

The TV of Tomorrow Show's exhibit floor is located in an area that is highly trafficked by the event's attendees. Exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at exhibitors@itvt.com or 415-824-5806.

Early Bird Discount

Early bird registration is now open. Please click here to find out more about early bird registration and our early bird discount. General registration will begin in January. Be sure to reserve your attendance at the TV of Tomorrow show as soon as possible: if the past three years are anything to go by, we are expecting a sold-out event.

Hotel Arrangements

If you have questions about accommodations in San Francisco that are convenient to the Yerba Buena Center for the Arts, please email hotels@itvt.com.