New Hires: BBC Future Media & Technology, Music Choice On Demand, Episodic

The BBC has named Simon Lloyd director of marketing, communications and audiences for its Future Media & Technology (FM&T) division. He will report to the BBC's director of marketing, communications and audiences, Sharon Baylay, and--in addition to his core duties of developing FM&T's marketing, communications and audiences strategy in accordance with the corporation's overall strategy--he will play a role in the strategic leadership and development of the division, the BBC says: he will have a seat on FM&T's board and is expected to work closely with the division's director, Erik Huggers. "The way that our audiences are consuming BBC content is both changing and becoming increasingly sophisticated," the BBC's Sharon Baylay said in a prepared statement. "Simon will play an important role alongside his colleagues in MC&A in ensuring that the BBC continues to deliver its commitment to reaching our audiences on every platform as well as discovering and developing new ways to engage with them."

According to the BBC, Lloyd's resume includes stints at BT, Mirror Group, Kellogg's, 20th Century Fox, 118118 The Number and Nokia. He joins the corporation from Palm Europe, where he was senior director of marketing for the EMEA region, and where--the BBC says--his achievements included redefining the positioning of the Palm Treo Pro, developing Palm's go-to-market strategy in the EMEA region, and developing its mobile services and applications strategy, as well as Palm Europe's Web and digital strategy.

In other personnel news:

  • Multiplatform music programmer, Music Choice, has named Sean Salo director of marketing. He will be tasked with leading brand development for the company's VOD service and linear channels across multiple distribution platforms, and, according to the company, is expected to create new cross-platform marketing campaigns; enhance its service's digital marketing and social networking capabilities; identify and build relationships with strategic partners; oversee and direct its consumer marketing group; and work with its programming, content, creative and product development teams to develop original content and promotional campaigns to build consumer awareness of its content offerings. He joins Music Choice from MTV Networks, where he has worked since 1997, most recently as senior director of consumer marketing for its VH1 channel. According to Music Choice, while at VH1, he directed media planning, strategy development and execution of traditional and digital marketing plans for all new and returning series. "Sean's experience in leading brand development efforts, and conceptualizing and executing strategic marketing plans, will be invaluable to him as he solidifies Music Choice's position as the country's most popular VOD network and audio music provider," Music Choice EVP, Christina Tancredi, said in a prepared statement.
  • Broadband video platform provider, Episodic, has named George Afansev VP of worldwide sales and marketing, tasking him with directing all aspects of its sales and marketing, its channel partner relationships and its strategic alliances. Afansev was previously senior director of sales at Move Networks, where, according to Episodic, he was responsible for the acquisition of new business in North America, including Comcast Interactive Media, Fox Broadcasting, Fox Interactive Media, FX,, Warner Bros. and others. His resume also includes stints at Verisign, Copper Mountain and EDS. "Episodic has built the most scalable and comprehensive video platform I've seen in the market," Afansev said in a prepared statement. "This next-generation platform propels our company ahead of the fray in this fast-growing market. Internet video and digital media is still in its adolescence, and we see an opportunity to influence and lead in this rapidly evolving, multi-billion dollar industry. I look forward bringing our innovative products to market and helping publishers fully monetize their online video content."