New ABC.com Full Episode Player Feature Lets Viewers Create Commentary Tracks
--Also Lets them Share their Commentaries with Facebook Friends, View "Expert" Commentaries
Broadcast network ABC said Wednesday that it is adding a new social TV feature to its ABC.com Full Episode Player. Dubbed ABC Social: Episode Commentary and integrated with Facebook Connect, the new feature--which ABC says will enable online viewers to create their own text-based commentary tracks for show episodes and share the experience with friends--is scheduled to launch this Saturday (November 7th) in association with the first episode of the new ABC series, "V," which will feature "expert commentary" from the show's executive producers, Scott Peters and Steve Pearlman. The feature is slated to roll out across other series on ABC.com over the coming weeks. "ABC Social: Episode Commentary is a great example of how we are continually pushing the envelope to create 'what's next' and use our digital platforms to further engage the core fans of our series," Alexis Rapo, VP of digital media at ABC Entertainment, said in a prepared statement. "Now online viewers at ABC.com can not only take part in a world-class viewing experience, but also engage with 'show experts' and share their own viewer-created commentaries seamlessly within our player--the result is a rich, social experience that can only be found on our site."
According to ABC, expert commentary powered by the new Full Episode Player feature will vary from episode to episode and may include insights from network executives or from a show's producers, writers, directors, stars, production and costume designers, or music supervisors, among others. The broadcaster says that viewers looking to create and share their own fan commentary tracks will first have to go to ABC.com and log in using their Facebook account. Then, as they view an episode in "Commentary Mode," they will be able to simultaneously add their own comments and read expert commentary, and also view comments from their Facebook friends. Actions taken on ABC.com will be shared in the viewer's Facebook stream, ABC says, alerting friends to view the episode themselves and add their own comments.