Kaltura in Open Source Broadband Video Partnership with LongTail Video
--LongTail's JW Player and AdSolution Integrated with Kaltura's Broadband Video Platform
Kaltura, a company that offers what it bills as the first open source broadband video platform, and LongTail Video, a company that offers an open source video player, will today announce that they have formed a strategic partnership which they claim will boost open standards, flexibility and innovation in the broadband video space.
The partnership sees Kaltura integrating LongTail's JW Player into its open source broadband video platform: the companies say that the integration will enable publishers to enjoy various video management functionalities and publish videos using various JW Player skins. In addition, they say, publishers can also subscribe to LongTail Video's AdSolution for increased monetization services. In order to promote the companies' new strategic partnership, LongTail is offering free sign-up to the Kaltura video platform to users who download the JW Player from www.longtailvideo.com. "We are empowering users of JW Player with advanced video management functionalities and services at the base price that they already know and love--zero," Kaltura chairman and CEO, Ron Yekutiel, said in a prepared statement. "In the past, many publishers were content with the ability to publish their videos using a free video player, but today most of them also want to manage and moderate their content, create playlists, customize their players, syndicate their clips, create and analyze usage reports, and enable their viewers to contribute and edit content. With Kaltura's video platform they can do all that and more." Added LongTail CEO, Dave Otten: "The combination of the Kaltura platform with the LongTail JW Player and AdSolution is extremely powerful, and enables any Web site to enjoy an optimal online video solution. This is a major step forward for the open video movement and for the online video industry."
Kaltura claims that its platform has been integrated by over 38,000 publishers to date; while LongTail claims that the JW Player is used by over a million sites and streams "billions" of videos each month.