Rovi's TV Guide Interactive TV Widget Launches on Samsung HDTV's

Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on, July 16th) said Monday that its TV Guide widget--which is billed as providing viewers with a snapshot of what programs are available on 28 of the most popular TV channels--has gone live on Samsung's implementation of the Yahoo! TV Widget Engine platform, which is available on select models in the CE manufacturer's 2009 flat-panel HDTV product lines.

According to Rovi, the widget allows users to access TV program listings, descriptions and airing times by using their remotes to select the options, "On Now" and "On Next." Users can also select from several "Hotlists," including a "Daily Hotlist" of popular primetime shows, movies, family programs and sports coverage. The company says that these lists are hand-selected daily by a team of editors to reflect the programming they feel viewers might find of particular interest. "Rovi's TV Guide Widget is an exciting addition to our Widget Gallery, and exemplifies the type of useful and engaging content that is fueling a personalized and enjoyable connected TV user experience," Russ Schafer, senior director of product marketing for Yahoo! Connected TV, said in a prepared statement. "Users will be thrilled to be able to easily access basic television guide programming information that they come to rely on virtually every time they turn on the TV--now packaged in an interactive widget application that can be added to their personal profiles with the click of the remote." Added Samsung VP, Kyung-shik Lee: "Our customers continue to want cutting-edge services that bring rich, interactive experiences to their television screens. Rovi's television guides enable viewers to connect with the content that matters to them most, and we are very pleased to be able to offer a compact version of this capability in the form of the TV Guide widget. Our Internet@TV powered by the Yahoo! Widget Engine brings consumers the ability to experience the variety of the Internet and the simplicity of television."

Samsung and Yahoo! debuted the Internet@TV-Content Service, their Yahoo! Widget Engine-powered connected TV service for Samsung TV sets, earlier this year.

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