VideoClix to Power Clickable Interactive Video for Dailymotion

--Partnership Billed as "Bringing Clickable Video to the Masses"
--IC Places in Interactive Video Advertising Deals with Tremor Media, ScanScout

VideoClix, a Vancouver-based provider of technologies for clickable interactive video (which it calls "hypervideo"), said last week that it has signed a deal with Dailymotion, a Paris-based company which claims that its flagship broadband video portal is the world's second-largest. According to VideoClix, its technology will provide Dailymotion users with an "active and engaging" experience while providing advertisers with a non-intrusive way to reach their target audience. "This partnership brings clickable video to the masses on a global scale," VideoClix CEO, Babak Maghfourian, said in a prepared statement. "It's a win, win, win for audiences, publishers and advertisers alike."

VideoClix says that the new deal will enable Dailymotion's 60 million unique monthly viewers to click on any object in a video, in order to "play, learn and shop." Viewers will be able to take advantage of VideoClix's interactive video technology to find out more about people, products and places, the company promises, and each click will deliver "an accompanying ad targeted to the object and viewer." According to the company, viewers will be able to explore "highly relevant" brand advertising and directly purchase products featured in Dailymotion clickable videos. It claims that the average number of clicks on interactive objects in a video ranges from 1 to 3 per viewer per minute, with ad click-through rates as high as 55%. "We are very excited about the integration with VideoClix," Frederic Bellier, Dailymotion's EVP of global media sales, said in a prepared statement. "It not only turns video into a fun and active experience, but also allows us to enhance the brand experience in and around the video. We pride ourselves in delivering highly targeted audiences to our advertisers in a non-intrusive manner. Pilot projects prove that users love VideoClix, as it's on-demand, engaging and contextual."

According to VideoClix, its deal with Dailymotion is global and covers Dailymotion's own content, branded entertainment such as Webisodes and music videos, and user-generated content. The first VideoClix-powered interactive videos are slated to launch on Dailymotion in January and the program will be extended to Dailymotion's Motionmaker creative community later in the year, VideoClix says. VideoClix licensees will also be able to distribute and syndicate their clickable videos on Dailymotion, according to the company. The company says that its deal with Dailymotion will include an "exclusive launch" in Europe as well as "specific US branded entertainment projects," and that the deal's "economic terms entail performance-based cost-per-click and revenue share."

VideoClix bills its platform as including "autonomous video object tracking, interactive content management system, user-friendly Web editor, HD-quality player, third-party player plug-in, super syndication, load balanced CDN, robust metrics and reporting, social media connectivity and three-screen (Web, TV, mobile) distribution."

A demo video of VideoClix on Dailymotion is embedded above.

In other interactive video news: IC Places, which operates a network of 350 US city Web sites, has signed agreements with Tremor Media and ScanScout which it says will see it delivering 8 million monthly interactive in-stream ads over videos on its sites. More information is available here.

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