Ensequence Cuts More Jobs, in Effort to Focus on Core Interactive TV Business

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has conducted another round of layoffs in an effort to refocus its efforts on its core business, hometown newspaper The Oregonian reported last week. The company--which in September announced that it had secured an additional $20 million in funding, and that it had appointed New York-based Peter Low, who was formerly president and COO, as president and CEO, replacing founder Dalen Harrison (see the article published on itvt.com, September 21st)--was previously reported to have laid off around 10 people last summer (see the article published on itvt.com, July 16th).

While the company is not saying how many people were let go in the most recent round of layoffs, SVP of marketing and business development, Andy Addis, described the lay-offs as "meaningful." Addis also told the Oregonian that Ensequence's solutions for interactive TV advertising and programming are gaining traction in the marketplace (the company apparently anticipates revenue growth), and that it has therefore decided to focus its efforts on that space and to cut back its efforts in the online space. "We're able to now very clearly see what the market needs, what the market wants and what the market is willing to pay for," he said. "We're making some tough decisions," he added. "It's always with a heavy heart that you say good-bye to colleagues and friends."