Epix in Multiplatform Distribution Deal with Mediacom
--Has Previously Secured Distribution with Verizon FiOS TV, Cox Communications
Just a few days after announcing a similar deal with the US's third-largest cable operator, Cox Communications (see the article published on itvt.com, January 11th), Epix--a multiplatform premium programming service which is a joint venture between Viacom, its Paramount Pictures arm, MGM and Lionsgate and which has exclusive access to Paramount, Paramount Vantage MTV and Nickelodeon movies released theatrically on or after January 1st, 2008, and to MGM, United Artists and Lionsgate titles released theatrically on or after January 1st, 2009--has announced a deal with the nation's seventh-largest cable operator, Mediacom Communications (note: the deal means that Epix has now secured deployment with three pay-TV operators, the third being Verizon FiOS TV). Like the Cox deal, the Mediacom deal calls for Epix's multiplatform service to launch to the MSO's customers in April. "We are focused on providing a compelling and unique entertainment experience in a way that every consumer can enjoy--whether that's a traditional television viewing experience, on-demand or on the Internet where video consumption is growing," Epix president, Mark Greenberg, said in a prepared statement. "Mediacom is a great distribution partner that serves a unique marketplace in our country--smaller towns and rural communities. We are particularly excited to work with them and to demonstrate the on-demand and online capabilities that Epix has developed."
Epix, which claims to command a library of around 15,000 films from its studio backers in HD and SD, as well as a range of original programming, offers a linear channel, a VOD service and a broadband video service. According to the company, the latter--located at http://www.EpixHD.com--will enable Mediacom customers to watch over 150 films, as well as additional programming including behind-the-scenes footage and movie extras. The site also offers a "screening room" social TV feature that Epix says allows customers to invite up to four friends anywhere to watch movies online while chatting in real time.
According to Epix, entertainment offerings that will be available to Mediacom customers on multiple platforms following Mediacom's April launch of its service will include movies such as "Star Trek," "GI Joe," "Paranormal Activity," "Madea Goes to Jail," and "Precious"; music and comedy specials such as "Madonna Sticky & Sweet: Live from Buenos Aries" and "Sam Kinison Back from Hell"; and "Tough Trade," a new original series, currently in production, that stars Sam Shepard, Lucas Black and Cary Elwes.