Ooyala in Deal to Power Broadband Video for Telegraph Media Group, Replacing Brightcove
--Brightcove in Deal to Power Broadband Video for Fox on Demand, Replacing Move Networks
--Kaltura in Deal to Power Broadband Video for Unigo.com
Broadband video platform provider, Ooyala, announced Wednesday that Telegraph Media Group (TMG), which publishes the UK newspaper, The Daily Telegraph and its Web site, telegraph.co.uk, has chosen its platform to power its broadband video offerings. The deal--which sees Ooyala replacing rival Brightcove as TMG's broadband video platform provider--also calls for Ooyala to work with TMG's recently launched digital business unit, the Euston Project, to develop new technologies for the delivery and consumption of online media. According to Ooyala, members of its technical team will begin working out of the Euston Project's facilities next week.
TMG claims to reach over 30 million unique users and deliver over a million hours of broadband video each month. Ooyala says that its partnership with TMG will enable the latter to "set new standards within the industry by delivering a higher quality and more personalized consumer experience, creating greater efficiencies in news content management and providing advertisers with increased consumer insight." By switching to Ooyala's platform and leveraging its real-time analytics, the company claims, TMG--which saw a "dramatic" rise in broadband video consumption last year--will be able to provide its audience with highly targeted video content at a "market leading" speed. Ooyala, which is based in Silicon Valley and maintains offices in London, bills its platform as enabling media companies to manage, deliver, syndicate, analyze and monetize their video content, and as incorporating an analytics engine that lets clients see in real time how their video and its advertising are being consumed. "Telegraph Media Group has led its commercial rivals in online news for 15 years," Ooyala president and CEO, Jay Fulcher, said in a prepared statement. "Faced with the challenges of making online video profitable, the company has recognized that the key to successfully monetizing content lies in having better consumer insights. We are excited to be partnering with such a forward-thinking company and look forward to building technologies that will enable the news industry to better monetize and expand their global media footprint." Ooyala says it plans to invest "heavily" this year in expanding its European operations: last fall, it raised $10 million in third-round funding which it said it would use primarily for an "aggressive" expansion plan that would see it targeting the European market (see the article published on itvt.com, October 12th).
Brightcove, meanwhile, can console itself for the loss of the TMG account (which it had held since 2007) with a new deal that sees it powering broadband video for Fox's Fox on Demand catch-up TV site. The Fox account was previously held by Move Networks.
Fox on Demand offers clips and full episodes of such shows as "24," "Bones," "Family Guy," "Glee," "House" and "The Simpsons." According to Brightcove, its platform will enable users of the service to share clips and full episodes with their friends, without leaving the video they ware watching; and will also enable Fox to expand monetization opportunities for its long-form content through advanced advertising features and integration with leading ad networks and servers.
Brightcove's relationship with Fox goes back to 2007 and has seen it powering broadband video on a range of Fox channel and program sites including the sites of FX, "Family Guy," Fuel, Speed, Beliefnet and "America's Most Wanted." The company also works with Fox International Channels and recently announced that Fox Latin American Channels is using its platform to power its Mundo Fox broadband VOD portal.
In other broadband video news: Kaltura, a company that offers what it bills as the first open source broadband video platform, has announced that Unigo.com has tapped it to power its broadband video offerings, including video offered through WSJ On Campus, a new initiative with the Wall Street Journal. Unigo bills itself as providing college students with a platform to publish videos, photos and reviews about their school, in order to educate and inform prospective students during their college selection process. "When we created Unigo.com it was clear that video would be a huge part of what we were trying to achieve," Unigo founder and CEO, Jordan Goldman, said in a prepared statement. "Kaltura's platform is a clear choice--it is extremely flexible, has advanced user-generated content features, and the Kaltura team has great experience in supporting video both for social networks and for institutions in the education space. At the end of the day, the use of video powered by Kaltura allows contributors to easily share their perspective in the most vivid and realistic way."