Vpype Begins Public Beta of Social/Interactive Live Video Broadcasting App for Facebook

Vpype, which describes itself as a "social video company," announced last week that it has begun a public beta of its Vpype Live Broadcaster Facebook application (http://apps.facebook.com/vpypebroadcaster), which it says will enable all 350 million Facebook users to create and share live, interactive video. According to the company, the app is easy to use and, among other things, allows end-users to create scheduled or unscheduled interactive live shows, send video notes, store past broadcasts complete with audience participation, and share videos through Facebook.

Vpype bills the new app as allowing users to start real-time video broadcasting with "just a Webcam and a microphone." Because the app was designed as a Facebook app, the company says, it requires no software download or special equipment. Among other things, according to the company, it provides:

  • the ability for participants to chat with the broadcaster in real time,
  • a visual transcript/chat history for time-shifted viewers,
  • an embeddable Web video player,
  • instant notifications to Facebook walls and broadcast alerts to Twitter,
  • ongoing monitoring for potential Internet abuse,
  • a live upstream bandwidth indicator.

According to Vpype, the private beta of Vpype Live Broadcaster saw it being used by over 1,000 users, including businesses, bloggers, brands and public personalities located in 20 countries. The company bills it as "a perfect platform to build a network, market a business or simply connect with friends around the world," adding that it will allow Facebook users to "program their own channels and build personal brands." It says that those users can grow their audience by conducting regularly scheduled programs of up to 60 minutes and creating show lists to share and promote their content. Content is automatically archived for easy reference, the company claims. "Vpype is helping shape the emerging live broadcast marketplace by leveraging Facebook, new media and the power of social networking technologies to create live video-based, user-generated content," Vpype president and CEO, Shoieb Yunus, said in prepared statement. "It's time that live visual communication is affordable and accessible. It's essential to arm people with the tools they need to be a live video broadcaster."

In order to promote the new app, Vpype says that it is hosting a series of "community meet-ups," both in the US and internationally, at which it will "introduce the application and...brainstorm with businesses on how to adopt social video to their needs."

North America