Broadband video advertising technology provider, YuMe (note: the company recently launched a new video ad format, dubbed "Triple Play," in which a pre-roll ad is enhanced with an interactive menu that provides additional options for viewers to engage with the advertised brand--see the article published on itvt.com, January 20th), announced Monday that it has appointed ad sales veteran, Scot McLernon, as chief revenue officer. The company says that the hire comes in the wake of its "growth and expanding footprint in the online video advertising space." In his new role, McLernon will lead YuMe's video ad sales team. VP of sales East, Gian Lombardi, and VP of sales West, Sonya Chawla, will continue to manage their territories and will report to McLernon.
According to YuMe, during his 15-year career in the interactive media and advertising space, McLernon built and led three successful Web advertising sales teams, including one at CBS MarketWatch that was recognized by Forrester for highest revenue per sales person for four years running. More recently he was president of Upstream Group, where he developed Habitat, a training and networking event for sellers. He was also on the board of directors of the Interactive Advertising Bureau (IAB) for five years, and in 2004 co-founded the Bay Area Interactive Group (BIG), a networking organization for the San Francisco Bay Area's interactive marketing community. He won the ad:tech Industry Achievement Award in 2007. "Scot is an undisputed leader in online ad sales," YuMe CEO, Michael Mathieu, said in a prepared statement. "Having a person of Scot's caliber join our team is a validation of YuMe's strong position in the market and a huge boost to our team overall. Scot's experience in driving sales and scaling business will help grow YuMe's online video monetization efforts, strategy and value proposition."
Despite the ongoing recession, YuMe claims to have seen significant growth over the past year, serving an average of 30 million in-stream video ads per day in December and over 2.5 billion i-stream ads in Q4, 2009.
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