Rogers in "TV Everywhere" Deals with MGM Studios, Corus Entertainment, E1 Entertainment

--Rogers Sportsnet Launches Apps for iPhone, Android, BlackBerry

Canadian cable MSO, Rogers Communications, said Tuesday that it has expanded the content line-up of Rogers On Demand Online, its implementation of the "TV Everywhere" distribution model, via new deals with MGM studios, Corus Entertainment and E1 Entertainment (note: the "TV Everywhere" distribution model seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming--for some background on TV Everywhere, see the articles published on itvt.com, April 30th, May 14th, June 25th and July 15th).

According to the company, its deal with MGM will provide Rogers On Demand Online with 75 movies, including "Robocop" and "UHF," and with 10 TV series, including "The Addams Family" and "Fame"; its deal with Corus will provide the service with "lifestyle" programming from W Network; and its deal with E1 will provide the service with various movies, including "Steel Trap" and "Trailer Park of Terror." Rogers says that it expects to shortly announce additional On Demand Online TV and movie content partners.

While TV Everywhere services are ultimately envisioned as making programming available to authenticated pay-TV subscribers on multiple Web sites and platforms, Rogers' initial implementation of TV Everywhere makes programs available only on a dedicated site (http://www.rogersondemand.com)--though the MSO has previously revealed plans to launch TV Everywhere support on smartphones and games consoles. The MSO recently announced (see the article published on itvt.com, January 18th) that over 46,000 people had registered on the site for Rogers On Demand Online since the service's launch in late November, and that the site generated close to 2 million page views in December. The service, which launched with around 1,000 hours of content and which at last count had over 1,500, can be accessed at no additional charge by Rogers Cable, Rogers Wireless, Rogers Hi Speed Internet and Rogers Home Phone subscribers from any broadband Internet connection across Canada. Rogers says that it will make various enhancements to the service in the coming months, including live streaming, user ratings and comments, playlists, recommendation functions, navigation enhancements, upgraded search, and a preview channel for non-Rogers subscribers.

In other Rogers news: The company said Tuesday that it has launched mobile apps for its Rogers Sportsnet programming service on the iPhone, Android and BlackBerry platforms. The apps will provide breaking news, opinions, scores, schedules and more, and will be offered exclusively to Rogers Wireless and Fido customers.

North America