DirecTV DVR Scheduler iPhone/iPod touch App Downloaded by over a Million Users
--Company Launches Versions for Android, Palm Pre and Pixi
DirecTV said Tuesday that its DirecTV DVR Scheduler app for iPhone/iPod touch has been downloaded by over a million users since launching last March. In 2009, the app, which is now also available on Android devices and on the Palm Pre and Pixi, was selected as one of forbes.com's Best Branded Mobile Apps, named Best Mobile Application by the Mobile Excellence Awards, and highlighted as one of Apple's Favorite Staff Picks, the satellite TV provider says.
According to DirecTV, more than 12 million recordings were scheduled remotely on its DVR's last year (note: DirecTV customers can also remotely schedule their DVR from a computer via directv.com/tvlistings, or from any Web-enabled mobile phone via the http://m.directv.com mobile scheduler site). The company says that future versions of the application will offer the ability to order DirecTV Cinema movies for mobile phone-only households, content recommendations and ratings, and streaming of show and movie trailers. "The success that the DVR Scheduler app has received in such a short amount of time has truly surpassed our expectations," Eric Shanks, DirecTV's EVP of entertainment, said in a prepared statement. "Based on the positive responses we received from Apple iPhone and iPod touch users, as well as industry experts, it is clear the DVR Scheduler app provides our customers with a convenience they need in a simple format that anyone can use. We will continue to enhance the application with even more features and benefits and are excited to expand this offering to additional mobile phone platforms."
DirecTV is currently promoting the DVR Scheduler app in a national TV campaign. According to the company, the app allows users to:
- Search for any TV show up to 14 days in advance.
- Browse programs by channel or date and time.
- Get program information instantly, including description, length and rating.
- Record a single episode or an entire series.
- Program DirecTV Cinema movies to be recorded and ready to watch anytime.
- Record to any DirecTV DVR in the home.