The Academy of Television Arts & Sciences Interactive Media Peer Group (IMPG) has announced that the deadline for submitting entries for the 2010 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media is April 30th.
Entries can be submitted online at http://www.emmys.tv, and additional entry and eligibility information is available at http://www.emmys.tv/interactive.
This year's Primetime Emmy Awards for Interactive Media honor creative excellence in interactive programs or series that were deployed (or will be deployed) commercially between June 1st, 2009 and May 31st, 2010.
The awards recognize excellence in two areas of competition:
- Outstanding Creative Achievement in Interactive Media: Fiction. The Television Academy describes this award category as follows: "This award will go to outstanding fiction-based interactive programs or series presenting opportunities for audience engagement. Content beyond passive, linear television viewing will be considered, including programming that provides access to additional information, extends plots or characters into interactive, cross-media environments, or contains elements facilitating individual or community participation. Eligible entries in this area of competition include the interactive media components of a Drama Program or Series; Comedy Program or Series; and Made-for-Television Movie, Miniseries or Dramatic Special."
- Outstanding Creative Achievement in Interactive Media: Nonfiction. The Television Academy describes this award category as follows: "This award recognizes overall creative excellence in the interactive media components of nonfiction-based programs or series. Interactive media presents opportunities for audience engagement extending beyond the passive, linear traditional television viewing experience. Entrants will be considered according to a variety of factors, including providing access to additional information, interaction with stars and personalities, or offering elements permitting viewers to interact and potentially impact the action on screen. Eligible entries in this area of competition include the interactive media components of a Reality Program or Series; Reality Competition Program or Series; Variety Comedy or Music Program or Series; or Nonfiction Program or Series."
Nominees for the 2010 Primetime Emmy Awards for Interactive Media will be selected from all eligible entries by the IMPG at large. A Blue Ribbon Panel of leading figures from the IMPG will then evaluate the nominees in both areas of competition, and their vote will determine the winners.
(Note: The [itvt] editorial team is currently working on a round-up issue that will cover in brief all the news we missed when we were on hiatus while producing The TV of Tomorrow Show. Our daily news coverage will resume later this week.)
