Funai Taps Widevine to Enable "TV Everywhere" Distribution on its Connected Devices
--Devices Include Philips-, Magnavox-, Sylvania- and Emerson-Branded Products
Content security specialist, Widevine, said Tuesday that Funai Electric Co.--which manufactures consumer electronics sold in the US under the Philips, Magnavox, Sylvania and Emerson brands--will incorporate its adaptive streaming technology, virtual DVD/Blu-ray-like controls and DRM solution on its Internet-connected HDTV's, Blu-ray players and other connected devices. According to the company, the deal means that its video optimization and DRM technology will enable cable, satellite and Internet providers to deliver a high-quality "TV Everywhere" experience directly to Funai platforms (note: the "TV Everywhere" distribution model seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming).
According to Widevine, its platform has been deployed by a number of major Internet content services and large pay-TV operators to launch "TV Everywhere" strategies. The company claims that its video optimization tools provide a high-quality entertainment experience on content streamed over the Internet, including such features as instant start-ups, no buffering, trick-play capabilities (e.g. rewind and fast-forward), and bookmarking for multi-location viewing. It says that Widevine-enabled Funai devices are expected to start shipping in the third quarter. "Widevine is excited to work with Funai to provide video optimization and DRM on its Sylvania-, Philips-, Magnavox-, and Emerson-branded platforms," Widevine CEO, Brian Baker, said in a prepared statement. "Video operators will now be able to deliver their services directly to popular Funai devices with the knowledge that their content will remain secure and their subscribers will have the best viewing experience possible."