Social Video Company, KickApps, Hires thePlatform Veteran, Tricia Iboshi, as EVP of Sales

Social video company, KickApps, said Wednesday that it has hired Tricia Iboshi as EVP of sales. Iboshi joins the company from Comcast-owned broadband video platform provider, thePlatform, where she served as VP of sales.

According to KickApps, Iboshi has a decade of experience in delivering broadband video and content syndication solutions to media companies and content aggregators. Prior to her stint at thePlatform, she was a co-founder and VP of business development at RocketVox Corporation, which subsequently merged with thePlatform. While at RocketVox, KickApps says, Iboshi was responsible for licensing and distributing special interest video content to video portals and aggregators.

KickApps, whose customers include NBC Universal, U2, Madonna and the NHL, says that Iboshi will be tasked with supporting its "aggressive growth strategy" both in the US and internationally (note: the company says that international markets already account for 30% of its new customers). "Social Video experiences created with drag-and-drop ease within the KickApps App Studio are driving deeper levels of engagement and new revenue streams," KickApps CEO, Alex Blum, said in a prepared statement. "They are a vital entry point for a broad suite of social media experiences provided by KickApps with a growing number of Web sites. Tricia's extensive experience in the online video space and acknowledgement of this growing trend speaks volumes, and we're delighted to have her on board to help drive our global expansion."

According to KickApps, its social video solution and its collaboration with Adobe on the Open Source Media Framework (OSMF) are "defining a new generation of video players that often combine professionally produced video content with user generated video content and other social applications and viral syndication capabilities." The company says that its OSMF-enabled App Studio makes it easy for designers to create and deploy rich-media applications "without the need to involve developers."

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