Netflix Licenses Irdeto's Cloakware Technology to Protect its Instant Streaming Content

Content protection specialist, Irdeto, said Tuesday that video rental company, Netflix, has licensed its Cloakware embedded security technology as part of its suite of content protection tools for its "Watch Instantly" instant streaming service. "We have always been committed to offering our members the greatest convenience, selection and value for instantly watching TV episodes and movies across a wide range of consumer electronics devices," Bill Holmes, Netflix's VP of business development, said in a prepared statement. "As we looked to proactively enhance our content offerings, Irdeto with its Cloakware security technology, was a natural choice to support our commitment to digital content protection."

According to the companies, Irdeto's Cloakware technology will enable Netflix to expand its instant streaming service to an expanded line-up of consumer electronics devices (note: a list of the devices that currently support Netflix instant streaming is available here). "Netflix has revolutionized the way Americans access and view movie and television programming and we are pleased to partner with a market leader to further enable the secure delivery and distribution of high-quality content anytime, anywhere and on any device," David Canellos, Irdeto's SVP of sales and marketing, said in a prepared statement. "With more and more consumers turning to the Internet to watch high-value content, it is critical for content delivery services to embrace secure video-on-demand and streaming platforms. Irdeto has extensive experience in software and consumer device protection, which will help companies make these new business models viable for years to come."