News Round-Up (V)
--Mediacom Taps Concurrent for VOD, Interactive TV and Linear Data Collection
--Music Choice's SWRV Passes 1 Million Interactions Milestone
--OEDN Publishes "OEDN Academic Software Kit Quick Start Guide."
--Rentrak in VOD Measurement Deal with CTV
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers.
- Concurrent has announced that it has signed a multi-year contract with Mediacom Communications, under which "Mediacom's marketing, advertising sales, engineering and operations strategies will be supported with a turnkey service offering of Concurrent's Media Data and Advertising Solutions." According to the companies, the deal will see Concurrent upgrading and managing Mediacom's VOD data infrastructure with a fully hosted platform and a comprehensive portfolio of data logistics and managed services. "The new agreement provides Mediacom a turnkey media data service based on Concurrent's latest VOD Operational Reporting Solutions," the companies state in their press materials. "Concurrent will support data collection, validation, warehousing, and distribution to Mediacom's various data stakeholders. This industry leading solution serves as the foundation for an end-to-end cross-services data solution, providing Mediacom the capability to collect and aggregate data from VOD, linear, and interactivity across their 1.3 million subscriber footprint."
- Music Choice contacted [itvt] last week to let us know that its 24/7 interactive TV music video channel, SWRV, has generated a million viewer interactions in 750,000 homes since its February 10th launch. According to an email from the company, "consumer interactions were 57% Web/43% phone and 85% of registered users fell into the highly coveted 13-34 year-old age group."
- OEDN (note: the name is an acronym for "OCAP/EBIF Developer Network"), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, has announced the publication of the "OEDN Academic Software Kit Quick Start Guide." "This document seeks to provide an introduction for the OEDN community and academic institution members who are either giving consideration to developing interactive television applications targeted at digital cable TV, or have already begun to do so," OEDN explains on its Web site. "OEDN, along with its vendor sponsors, has developed a software development kit that enables qualified academic institutions to begin to take part in the growing ecosystem of interactive TV and advanced advertising applications and services being deployed by the cable television industry and their strategic partners. OEDN's Academic ITV Software Development Kit (AISDK) is comprised of a framework for EBIF...application development and testing against industry standard tools, with the AISDK designed to give select US universities the ability to build applications locally--while testing them remotely--an end-to-end process that allows for student-built ITV applications to be built and tested under real-world conditions."
- Rentrak has announced that it has signed an agreement to provide Canadian broadcaster, CTV, with VOD measurement services from its OnDemand Essentials offering.