UK Broadband VOD Service, SeeSaw, in Multi-Year Licensing Deal with NBC Universal

SeeSaw--the UK broadband VOD service that broadcast transmission company, Arqiva, launched following its acquisition of the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range (note: Project Kangaroo was believed to be close to launch, when it was nixed in February, 2009 by the Competition Commission, an independent public body that investigates mergers, markets and regulated industries at the UK government's behest)--said Wednesday that it has signed a multi-year licensing agreement with NBC Universal International Television Distribution that provides it with the UK VOD rights to a wide range of NBC Universal's TV programming. "Our ambition is to build a world-class platform which offers the best programming from both UK and international content suppliers," SeeSaw's commercial director, Matt Rennie, said in a prepared statement.

Under the terms of the deal, US series from NBC Universal will be made available to UK consumers at SeeSaw.com: consumers will be able to rent individual episodes (priced from £0.99) or full series (priced from £3.99 to £17.99) from a range of shows, the companies say, including "Heroes," "House," "Battlestar Galactica," "The Office" and "30 Rock." Customers will have access to single episodes for up to 30 days and series for up to 90 days--though each episode must be watched within 48 hours of starting it. According to SeeSaw, it now offers a total of 3,500 hours of free archive and catch-up programming, in addition to over 1,500 hours of rental content. Its other content partners include BBC Worldwide, Channel 4, Five, Disney, MTV Networks and a range of UK-based independent producers. It claims that its service has attracted over 2 million unique users since its launch five months ago.

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