Online Video Platform Provider, Ooyala, Announces Expansion into Australia

--Brightcove Tapped to Power Online Video Initiatives for Telefonica O2 Ireland

Online video platform provider, Ooyala--which has just announced a set of enhancements to its platform--on Wednesday announced its intention to expand its operations into Australia, and said that it has appointed former Adobe executive, John Treloar, as managing director for Australia and New Zealand. He will be based in Sydney. "Video is exploding on the Australian corner of the Internet and customers are demanding a reliable platform for hosting and analyzing their online video," Treloar said in a prepared statement. "Because of our common language with the biggest economies in the world, Ooyala's platform gives Australian publishers the ability to build, scale and promote global online video businesses."

According to Ooyala, the Australian market has over 90% Internet adoption and broadband penetration of over 60%, making it a "prime market for online video." The company says that over the past year it has seen increasing interest in its Backlot platform from companies in the region. It bills the platform as being designed to simplify the entire process of bringing video online--from transcoding to managing, publishing, analyzing, and increasing revenues from online video assets. Because the platform is a "software-as-a-service" (SaaS) offering, the company says, it does not require a technology installation and customers can immediately use its advanced features to manage and measure their online video.

Ooyala says that it has already secured a number of Australian customers, including Sydney-based media company, Austereo Group: "We're delighted with how Ooyala has made online video a real and simple success for us," Austereo CIO, Ross Forgione, said in a prepared statement. "And now Ooyala is an even better option, given it's always better to do business with a company that's investing in the local market." Added Ooyala president and CEO, Jay Fulcher: "We see tremendous opportunity in the Asia Pacific region We've had some early success with local customers and count some of the biggest companies in the region as partners or customers. With our expansion to Australia, we plan to not only grow in the local market, but to use this as a springboard into Southeast Asia."

In related news: Rival Brightcove said Wednesday that mobile carrier, Telefonica O2 Ireland (which has around 1.7 million customers), has tapped it to support a range of new online video initiatives, including live events such as the recent concert, "A Night in with Westlife." "Video provides a powerful means for our customers to interact with and share O2 content, which leads to more time spent across our Web properties and higher levels of customer engagement," Jonnie Cahill, O2 Ireland's head of communications and sponsorships, said in a prepared statement. "The Brightcove platform enables us to easily deliver a variety of video initiatives, from major live concert events with top artists in the region to user-generated content for promotions and contests."

According to Brightcove, its platform will provide O2 Ireland with a range of capabilities for publishing and distributing online video content, including the ability to deliver interactive, high-quality live feeds for major events. The company says that the August 20th "A Night in with Westlife" event was available to fans from the UK and Germany, as well as from Ireland, and was preceded by a range of backstage video interviews and behind-the-scenes footage that were also powered by the Brightcove platform. Brightcove's platform additionally allowed fans to upload their own video prior to the event, the company says, and the platform's easy integration with third-party social networks and sites facilitated cross-promotions on Facebook, Twitter and "O2 continues to introduce a variety of innovative content programs and generate tremendous interest in its online video initiatives," Brightcove's SVP of marketing, Jeff Whatcott, said in a prepared statement. "With Brightcove, O2 is able to deliver a high-quality, interactive experience to millions of customers. The successful Westlife event is a great example of the power and flexibility of the Brightcove platform, and we anticipate many more successful video initiatives from O2 in the future."

In other Brighcove news: ViewCast, a company that bills itself as a developer of solutions for the transformation, management and delivery of digital media over enterprise, broadband and mobile networks, has unveiled a new feature for its ViewCast Media Platform (VMp) that it says will enable VMp users to automate the distribution of video content to Brightcove's platform. "VMp provides customers with a universal platform for collecting, managing, sharing and publishing digital media content, automating the most complex production processes and enhancing user collaboration to maximize media management efficiencies across the enterprise," ViewCast states in its press materials. "VMp's integration with Brightcove enables users to submit VMp-hosted video content directly to Brightcove, where it will be transcoded, paired with the desired player templates, and delivered online. The integration also supports the delivery of metadata associated with each media asset sent from VMp to the Brightcove platform. VMp supports Brightcove publishing destinations out-of-the-box, streamlining initial system set-up."