Clikthrough-Powered Interactive Video Guide to London Promotes New Corinthia Hotel
--Clikthrough Produces Four Interactive Videos for Japanese Pop Star, mini
San Francisco-based interactive video specialist, Clikthrough, said Tuesday that it has partnered with UK brand consultancy, Nucleus, to develop an interactive video that is designed to promote Corinthia Hotels' new luxury hotel in central London.
The video, entitled "5 Minutes in London," takes viewers on a tour of various landmarks/points of interest that are within walking distance of the new hotel: as the viewer moves their cursor over one of those points of interest, its name appears next to the cursor; if they then click on it, information on the landmark appears to the right of the video, together with a link to the landmark's Web site (if available). Thumbnail images of featured points of interest, organized via tags (Show All, Attractions, Culture, Entertainment, Restaurants, Shopping), also appear below the video, allowing viewers to access them directly.
A post on Clikthrough's corporate blog by CEO, Abe McCallum, provides some information on the collaboration with Nucleus: "In order to achieve these results," McCallum writes, Clikthrough was able to evolve our technology and drive further innovation. Notably, Clikthrough partnered with Nucleus to implement full API integration, an inquiry-based carousel, and fully externalized P3 panels. What does this mean? Put simply, Clikthrough empowered our partners to manage all of their own data and allow real-time updates to be implemented by Nucleus and Corinthia directly. This new functionality and innovation provides advanced levels of customization and skinning for all future partners."
In other Clikthrough news: The company has developed four new interactive videos for its partner (see the article published on itvt.com, December 2nd), Japanese media and recording company, Avex Media Group. The videos are a music video for a new single from Japanese pop singer, mini, and three 30-second commercials in which the singer endorses products from Fuji, Haagen-Dazs and Recochoku (note: the latter is a site for mobile phone downloads). The videos can be viewed here.