Multiple CE Manufacturers to Place Netflix Buttons on Remote Controls for Connected-TV Devices

Netflix said Tuesday that a number of leading consumer electronics manufacturers have joined in a development effort, in which Netflix-branded "one-click" buttons will be placed on remote controls for connected TV's and Blu-ray players and other devices that connect the Internet to the TV.

Starting this spring, the company says, the Netflix buttons--including some that feature the company's red logo--will be "situated prominently" on remote controls for certain new Blu-ray players from a range of companies, including Haier, Memorex, Panasonic, Samsung, Sharp, Sony and Toshiba, as well as Best Buy's in-house Dynex brand. The buttons will also be placed on remote controls for select new Internet-connected TV's from Sharp, Sony and Toshiba, the company says, and on remote controls for the Boxee, Iomega and Roku set-top boxes (note: according to Netflix, there are now over 250 Netflix-ready OTT devices on the market). "For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands," Netflix chief product officer, Neil Hunt, said in a prepared statement. "No more turning on the TV, going to a home screen and searching for the Netflix icon. With the Netflix one-click remote, it's simply a matter of pushing the Netflix button to instantly watch any of the vast selection of TV shows and movies available to stream from Netflix."

North America