"The Buyers and Sellers of Interactive TV Advertising" at TVOT NYC Intensive
[itvt] is pleased to present an AUDIO RECORDING of "The Buyers and Sellers of Interactive TV Advertising," a session at TVOT NYC Intensive (November 18th, 2010).
The panelists for the session were:
--Matt Bayer, supervisor, national broadcast, Carat
--Mike Bologna, director of emerging communications, GroupM
--Keith Kazerman, VP of sales, DirecTV
--Chris Pizzurro, principal, Leap Media Group (moderator)
--Dina Roman, SVP of sales, Scripps Networks
--Jen Soch, SVP/activation director, MediaVest
--Tom Wolfe, senior director of advanced advertising, Rovi
The session was described in the TVOT NYC Intensive brochure as follows:
"This session will provide a comprehensive overview of the emerging interactive TV advertising economy, from the perspective of the players who are at the core of that economy: the buyers and sellers of ITV ads and of digital media in general.
"Topics to be addressed include why ad buyers invest in some digital media platforms for their clients and not in others; why some sellers have gone full force into interactive TV while others have decided to focus on other areas; what sellers need to do in order to ensure that interactive TV is included in an ad agency's media plan recommendations for its clients, and what ad agencies themselves need to do in order to ensure that ITV makes it into their clients' media plans; how agencies and brands view interactive TV's promise of transforming advertising into a more direct (via tcommerce, couponing, RFI, etc.) and more accountable (via generation of set-top data) medium; and--if Google TV becomes a catalyst for consumer adoption of interactive TV--whether this is likely to significantly alter advertising relationships."
(Note: [itvt] is not publishing daily news today, as our editorial team is busy working on the fifth annual TV of Tomorrow Show, which we will be announcing shortly.)