Interactive TV News Round-Up (V): Rogue Paper, Samsung, ScreenReach, SeeSaw, Boxee

--Rogue Paper Launches TV Tune-In to Enable Broadcasters to Develop Two-Screen Interactive TV Apps
--Samsung Touts Line-Up of Super Bowl-Related Connected-TV Apps
--Social/Interactive TV Company, ScreenReach, Raises £500,000
--SeeSaw Testing its Service on Boxee

Because the [itvt] editorial team was busy last week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. We anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Our regular daily news coverage will return shortly.



  • A company called Rogue Paper has launched its TV Tune-In Audience Engagement Platform, which is designed to enable broadcasters and programmers to develop two-screen interactive TV experiences for the iPhone and iPad in-house. "TV Tune-In is a fun, interactive experience that takes advantage of new social interaction, changing viewing from a passive activity to an active, social community experience," the company proclaims on its Web site. "TV Tune-In is a real-time, companion viewing platform and application framework. It drives live viewing, user engagement and provides a toolkit for content owners to both monetize and influence the conversations that are happening around their content. Users can actively comment along with their favorite show (live or time-shifted) through a curated experience. The technology has built-in gaming mechanics for earning achievements and easy-to-deploy modules such as trivia and media. The front-end is a highly stylized, white-labeled solution that allows for quick on-boarding of new shows, content, and sponsors." TechCrunch's Leena Rao has some background on Rogue Paper, whose board of directors includes Twitter CEO, Dick Costolo.

  • A Samsung representative contacted [itvt] last week to let us know about some apps it is offering through its Samsung Apps store that might be of interest to viewers of the upcoming Super Bowl. "Football fans can access the following apps right from their Samsung TV screens," the representative stated in an email. "1) ESPN ScoreCenter (NEW!)--like the popular app for mobile devices, fans can view scores and stats from a variety of sports. For the big game, ScoreCenter will let fans launch a window of real-time player stats without taking an eye off the game. They can also personalize their ScoreCenter experience by highlighting their favorite teams and leagues. 2) ESPN Next Level--fans have access to sports events and players in the news, predictive picks of the day's games, research nuggets from the ESPN Research team, and insights from Peter Keating, senior writer at ESPN The Magazine. 3) Twitter and Facebook--join or follow the game chatter without leaving the couch or interrupting your viewing."

  • ScreenReach, a UK company that offers a social TV/two-screen interactive TV app called Screach (see the article published on itvt.com, December 10th) for iPhone and Android, and a companion platform for creating interactive experiences on smartphones, has raised £500,000 in a second round of funding. TechCrunch has more on the company and its offerings. A demo video from the company is embedded above.

  • SeeSaw, the broadband TV service from UK broadcast transmission company, Arqiva (note: Arqiva launched the service around a year ago, after acquiring the platform assets of Project Kangaroo, the VOD platform developed by UKVOD, a joint venture between the BBC's commercial arm, BBC Worldwide, and terrestrial broadcasters, ITV and Channel 4, for a price believed to be in the £8 million range), has revealed that it is running a test of its service on the Boxee OTT platform. "Search for a program that you know we have on SeeSaw by using the search on Boxee--e.g. 'Waterloo Road,' 'Footballers' Wives,'" SeeSaw states on its Web site. "This will take you directly to the SeeSaw player page...For now, you'll be able to watch many of the free programs we have available on SeeSaw. If you've rented shows or subscribed to SeeSaw NonStop, you won't be able to enjoy these features on Boxee just yet."

 

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