Fox Taps Coincident TV to Build "Pop-Up" Interactive Video App for "Glee" Facebook Page
Coincident TV--a San Francisco-based start-up which offers a solution, called the CTV Experience Builder Suite, that it bills as enabling broadcasters and programmers to "create, deliver, and measure platform-neutral, immersive, interactive video experiences across digital devices" (note: for more on the company, which last year was nominated for an Interactive Media Emmy for its "Glee Superfan Experience," an interactive video player it created for the Fox primetime show, "Glee," and which has also created interactive video experiences for MTV, among others, see the interview with its VP of content, Matt Apfel, that was published on itvt.com, July 20th)--contacted [itvt] Thursday to let us know that it has been tapped by Fox to create a "Glee Pop-Up" interactive video application for the "Glee" Facebook page. According to a Coincident spokesperson, the app allows users to author their own video pop-ups over a never-before-seen "Glee" trailer and share their creations with their Facebook friends.
In order to use the new app, the spokesperson said:
- "Glee" fans go to the "Glee" Facebook page and open up a "Glee Pop-Up" tab that launches the trailer.
- While watching the trailer, they select from various "emotive pop-ups" in order to create their own personalized pop-up video that includes their own Facebook image.
- When they have finished watching the trailer, they can share their personalized pop-up video with their friends via their Facebook wall.
According to the Coincident spokesperson, the new app--which was built using the CTV Experience Builder Suite's CTV Editor Pro tool (billed by the company as "a desktop application that functions as an asset assembler and interactive video creation tool incorporating existing professional graphic and video formats," and as "generat[ing] a .ctv file which is a descriptive XML file associating sources of interactivity--Web jumps, video links, SMS messaging, etc.--to markers within the video)--represents "a first step in our initiative to integrate user-generated content (UGC) with the assets of our media and entertainment companies."