Interactive TV News Round-Up (V): NY Interconnect, Ooyala, Yahoo! Japan, Overlay.TV

--New York Interconnect Offering Interactive TV RFI Advertising in 3.2 Million Digital Cable Homes
--Ooyala in Multi-Year Online Video Partnership with Yahoo! Japan
--Overlay.TV Powers vCommerce-Enabled Interactive Video for Irina Shabayeva

Due to the large volume of news generated over the past few days, we are covering stories in this issue in summary/round-up format.

  • The New York Interconnect, an advertising sales joint venture between Cablevision and Comcast Spotlight, says that it can now support interactive TV request-for-information (RFI) advertising in 3.2 million digital cable households in the New York DMA. The Interconnect's interactive ads present viewers with overlays that appear at the bottom of the screen during 30-second spots and that allow viewers to click to request brochures, coupons and samples. "Commercial spots that run across the New York Interconnect are now offering viewers an opportunity to engage with a 30-second ad and request more information about products and services," Ed Renicker, EVP and general manager of the New York Interconnect, said in a prepared statement. "We have been providing our advertisers with this capability across Cablevision's service area for some time and have seen great success. Now that the Comcast systems are RFI-enabled, the New York Interconnect is able to provide its clients with the means to achieve a deeper connection with their target audience than the traditional 30-second TV spot." This represents the first time that a multi-MSO Interconnect has deployed interactive RFI advertising.
  • Online video platform provider, Ooyala, and Yahoo! Japan have announced that they have signed a strategic technology and distribution agreement for broadband video. "Through the multi-year agreement, Ooyala and Yahoo! Japan will collaborate on a broad-scale initiative to optimize business results for Japanese broadcasters, publishers, advertisers and content creators," the companies state in their press materials. "Yahoo! Japan will standardize on Ooyala technology across all of its properties for initiatives such as cross-platform video delivery, subscription and advertising services. With Ooyala, Yahoo! Japan will deliver rich video experiences on connected PC's, smartphones, tablets and televisions in the Japanese market. Additionally, Yahoo! Japan will both sell Ooyala video technology and provide support for thousands of media publishers and brand marketers that use Ooyala...Yahoo! Japan serves approximately 80 million unique users, or approximately 60 percent of all Internet traffic in Japan. Additionally, Yahoo! Japan serves approximately 40 percent of the online video in Japan. The partnership gives Ooyala access to Japan's largest and most rapidly expanding Internet property. It paves the way for rapid evolution of online video delivery, analysis and monetization in that market." Said Ooyala CEO, Jay Fulcher: "Our partnership advances video delivery and monetization in Japan and provides new opportunities for advertisers and content publishers. Through the strategic use of video, Yahoo! Japan will become a new kind of online broadcaster and will deliver video content across a wide range of connected devices to a large population of consumers."
  • Interactive video specialist, Overlay.TV, announced via Twitter, Tuesday, that it is powering "shoppable" interactive video for Irina Shabayeva for INC International Concepts (note: Shabayeva was the winner of the sixth season of "Project Runway"), on InStyle magazine's InStyle Boutique Web site.
North America