Interactive video specialist Clikthrough developed a campaign for AOL and Kohl's that features several unique elements, including the ability for Web surfers to buy the clothes worn by models in a fashion tips video with a click of mouse.
Clikthrough's interactive video technology is powering a two-minute fashion tips segment on AOL's Styelist.com site about how to select the right clothes to "get longer-looking legs." The video is being distributed across AOL's network and 5Min.com.
The video features an interactive product carousel that is incorporated with the video player, and a "shop watermark" glows when clothes featured in the video are available for purchase. Viewers that click on one of the items are redirected to Kohl's Web site to conduct the transaction.
Clikthrough said its partnership with AOL and Kohl's also relies on interactive advertising technology from Freewheel and Pictela. The company announced in December that it was partnering with AOL on interactive video efforts.
Clikthrough CEO Abe McCallum is scheduled to speak at itvt's The TV Of Tomorrow Show on May 17 in San Francisco, where he will participate in a panel session about t-commerce.
-
Related Content on [itvt]
- Clikthrough in Interactive Video Partnership with Japanese Media/Recording Company, Avex Marketing
- Lady Gaga - Poker Face on Clikthrough
- Interactive TV News Round-Up (II): BBC iPlayer, Clikthrough, Coincident TV
- Interactive TV News Roundup (Part 2)
- Clikthrough-Powered Interactive Video Guide to London Promotes New Corinthia Hotel
- Devo Premieres Interactive Music Video
- Clikthrough Raises $1 Mil from Music-Industry Figures, Adds 35 Interactive Videos to its Web Site
- Video Tagging Startup wireWAX Gains Momentum
- Interactive TV News Round-Up (II): Clikthrough, AOL, Cliffs Notes, Comcast, EBIF, Xcalibur
- Interactive TV News Round-Up (III): Cisco, Clikthrough, Elle Magazine, Comcast, Samsung
- Chinese Police Try to Prevent CNN Report By Using Interactive Umbrellas
- "The Business of ITV" at The TV of Tomorrow Show 2011
|
|
Recent News
Interactive TV Headlines Round-Up (I): Arris, Moxi, NDS, Audible Magic, Avail-TVN, NBC, Azuki, D-Link, BBC, BeeSmart, Blinkx, Brightcove
Interactive TV Headlines Round-Up (II): Cable Show's "Imagine Park," Ceton, Comcast, Skype, eBay, Entone, Foxtel, Xbox 360, IAB, Mass Relevance, Motorola, Nagra-OpenTV
Interactive TV Headlines Round-Up (III): NCM, Netflix, Ocean Blue, Peel, Perform, Roku, SeaChange, Avail-TVN, Tellabs, Shazam, E!, Billboard Awards
Interactive TV Headlines Round-Up (IV): Softel, Synacor, The CW, Interlude, Time Warner Cable, BlackArrow, Vutopia, HBO Go, Motorola, Turner, Funny or Die, TVplus, UIEvolution, CTVMA
Interactive TV Headlines Round-Up (I): ABC, IntoNow, Aereo, Alticast, AT&T, Xbox, BBC, Olympics, BT Vision, CableNET, Cablevision, CBC, never.no, NeuLion, LaunchFire
Interactive TV Headlines Round-Up (III): Ensequence, FameUp.TV, Foxconn, Apple, Hillcrest Labs, Michael Kiwanuka, FanCake, LG Electronics, Google TV, John Mayer, LookeeTV, Netflix, Twentieth Century Fox
Interactive TV Headlines Round-Up (IV): Nuance, Samsung, ONO, TiVo, Orange TVCheck, PlayJam, Youda Games, RayV, Realtor.com, Cox, Rentrak, SnagFilms
|
|
