Interactive TV News Round-Up (II): Bravo, Clearleap, CIMM

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

•    Bravo has teamed with Cars.com on an interactive webisode challenge spin-off series featuring the contestants of its reality-competition show, "Work of Art: The Next Great Artist." "The contestants can be seen exclusively on BravoTV.com competing to create the 'Best of The Year' trophy for Cars.com and to win a prize of $10,000," the network explains in its press materials. "The winning trophy will be presented during the North American International Auto Show to the new car that the site's editors feel best embodies value, quality and innovation. Comprised of eight consecutive webisodes, the series will run concurrently with the on-air show. Once the Web series has been narrowed down to the final three artists, fans have the chance to vote on their favorite trophy, and in doing so will be entered into a sweepstakes to win $10,000."
• Clearleap, a company which offers a cloud-based content management, delivery and advertising platform for bringing Internet-sourced video content to television sets, contacted [itvt] Wednesday to let us know about its Cable Show exhibits. "Using its Stream On Demand solution, which enables video service providers to stream unlimited hours and titles to connected set-top boxes, gaming consoles, and tablets, Clearleap will offer joint demonstrations with a provider in each TV device category that show how easily operators can rapidly deploy a custom-branded, on-demand service direct to subscribers in or out of the home," the company stated in an email. "Pace, which recently announced integration with Clearleap's Stream On Demand solution, will showcase the application at its booth, #649. Clearleap will use Blu-ray players, a Roku streaming player, and connected Pace set-top box to showcase Stream On Demand at Executive Suite #50. To showcase delivery of a unified service on multiple devices without a major upfront capital and operational investment, Clearleap is also offering a joint iPad demonstration with itaas, a leader in bringing ITV solutions to market. itaas developed the iPad app for TV operators using Clearleap's flexible API's, which enable rapid, custom application development for any device without the time and costs usually required to bring rich apps to market. The iPad demo is on display at the itaas booth 455, and in Clearleap's, ES #50. Clearleap will also showcase work with BigBand Networks and Fabrix.TV. The integration with BigBand will allow TV operators to streamline linear and on-demand content delivery on any device, and better manage and monetize their networks. In addition, Clearleap will showcase an RS-DVR with Fabrix.TV, which provides a media storage, processing and delivery platform for large-scale, cloud-based video storage and delivery to any device over any network. Clearleap will demonstrate both integrations in its Executive Suite #50. BigBand will also have a demonstration in its booth #449."
• The Coalition for Innovative Media Measurement (CIMM)--a group that is backed by a number of TV programmers, media agencies and advertisers (its members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Viacom and The Walt Disney Company) and that bills itself as promoting innovation in audience measurement for TV and cross-platform video--has announced the completion of the consumer survey phase of its "USA TouchPoints" cross-media research initiative, which it says has "yielded a wealth of media usage data that chronicles how consumers interact with media across all platforms during their daily life activities including TV, radio, print, online and mobile." The organization says that the data generated by the survey "is now ready for the final phase of the 'hub and fusion' approach to cross-platform media measurement whereby it will be 'fused' with existing media measurement services to create a time-based, cross-platform media planning tool." More information on the findings of the "TouchPoints" survey is available here.