Interactive TV News Round-Up (I): Accedo Broadband, SBS, LG, BBC, Bell TV

--Accedo Tapped by SBS to Develop Tour de France Interactive TV App for LG Connected-TV Devices
--BBC Releases Red-Button Programming Schedule through July 18th
--Bell TV to Close its Interactive TV Service

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • Accedo Broadband, a Stockholm-based provider of interactive TV applications and app stores for IPTV and broadband-connected consumer electronics devices, has been tapped by Australian broadcaster, SBS, to develop an interactive TV app for the 2011 Tour de France. The app, which is available for download on 2011 LG connected-TV and Blu-ray disc devices, "will give fans across Australia access to live coverage every night, as well as instant access to the latest video highlights, interviews, gallery photos, stages information and standings," Accedo states in its press materials. Said Toby Forage, SBS's executive producer, online sports: "We are always looking for innovative ways to enhance our service for customers and tapping into the opportunities offered by connected TV in this way is an excellent way of doing just that. Accedo Broadband was a natural choice to develop this app, given their experience developing a number of compelling applications for leading CE manufacturers, as well as content providers."
  • The BBC has released the schedule of programming and interactive content that will be available via the BBC Red Button service through July 18th. General programming highlights, according to an email from a BBC spokesperson, include: "1) T in the Park: The iconic setting of Balado, Kinrossshire plays host to performances from the Main, Radio 1, King Tut's and Introducing stages over the weekend of 8-10th July 2011. 2) Proms: Choose from a selection of services available alongside the regular broadcasts for selected performances, including Maestro Cam and Solo Cam. 3) 'Torchwood': Watch a sneak peek of what's in store for Gwen Cooper and Captain Jack Harkness in the new series. 4) 'Horrible Histories' Quiz: Things get a little gory behind the blood-red button with the 'Horrible Histories' quiz. 5) Indian International Film Awards: Coverage available from Monday, July 18th. 6) Blondie: In session with Ken Bruce on Radio 2, recorded at the legendary BBC Maida Vale Studios. 7) 'In It To Win It': Press red during the show to pit your wits against the studio contestants every Saturday night." Meanwhile, red-button sports coverage highlights, according to the BBC spokesperson, include: "1) MotoGP: Live coverage from Assen and Mugello. 2) Wimbledon: Highlights. 3) Football: Women's World Cup football. 4) Cricket: TMS England v. Sri Lanka. 5) Formula 1: Classic F1 races and Silverstone coverage. 6) Golf: Scottish Open and Sandwich Open previews. 7) Athletics: Diamond League Athletics from Paris and Aviva Birmingham Grand Prix. 8) Rowing: The Rowing World Cup meeting from Lucerne."
  • Canadian satellite TV provider, Bell TV, has informed its customers that it will shut down its interactive TV service on August 18th, Canadian Web publication, Digital Home, reported Tuesday. The service, which is powered by OpenTV middleware, offers a range of news, weather, and sports apps, as well as games. Customer reaction to the termination of the service can be seen here.
North America