Interactive TV News Round-Up (VII): Suddenlink, Time Warner Cable, Vision IPTV
--Suddenlink Trumpets Success of its "TV Everywhere" Service
--Time Warner Cable Taps Ex-Joost CEO to Head Web Services and Technology
--Vision IPTV Launches White-Label Video App for iPhone/iPad/iPod touch
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:
- Cable operator Suddenlink is trumpeting the success of its "TV Everywhere" service, Suddenlink2Go, which launched just last month. "Suddenlink customers streamed video content through Suddenlink2GO more than 630,000 times last month, for a weekly average of nearly 160,000 streams," the company states in its press materials. "In addition, the number of weekly streams increased more than 19% in the final week of June compared to the first week. Total page views for June exceeded 740,000, suggesting customers are viewing slightly more than one page (1.17) before they select and stream videos."
- Time Warner Cable has named Matthew Zelesko SVP of Web services and technology, replacing group VP of Web development, Jason Gaedtke, who left the company for YouTube earlier this year. He will report to Mike Hayashi, EVP of architecture, development and engineering. "Zelesko will be responsible for leading the Web Services group and developing strategy for all Web systems, connected devices, and associated technologies," the company states in its press materials. "His group will manage the development of services in support of Time Warner Cable's residential, commercial and marketing portals, cross-platform utilities, and the TWCable TV product line for connected devices." Zelesko's resume includes stints as SVP of engineering--and then as CEO--of Internet TV company, Joost, as well as a stint as VP of engineering at Comcast Interactive Media, in charge of the development and delivery of such properties as the Comcast portal and Fancast. He holds a Bachelor of Science degree in computer science from Cornell University and a Master of Science degree from Stanford University.
- London-based Vision IPTV has announced the launch of a white-label video app and player solution that it says will allow broadcasters to deliver programming to iPhone and iPad users quickly and cost-effectively. "Vision IPTV can create a dedicated and branded video app for iPhone and iPad allowing broadcasters to deliver live TV channels or a video archive to their viewers wherever they are," the company states in its press materials. "Accessible from the iTunes store, the Vision IPTV-created apps are fully compatible with the iPad, iPhone and iPod Touch. Broadcasters can be up and running with their own branded app within days, enabling them to provide access to news, sport, entertainment or archive content wherever viewers are watching TV or video. The app is fully integrated with Vision IPTV's content management and content distribution platforms, meaning broadcasters can use the same system which powers their online TV delivery to PC and Internet-connected TV sets...Vision IPTV's app service uses the latest Apple adaptive streaming protocol, combined with manual bit rate selection to ensure a consistent streaming quality. Content streaming is also monitored to deliver a broadcast-quality solution to users on the move. Automatic app update features mean content can be regularly refreshed for audiences." According to Vision IPTV, UK religious broadcaster Revelation TV is the first to use the new solution.