Interactive TV News Round-Up (VI): MTV, Comic-Con, Mutemath, NBC, Facebook

--MTV to Offer Live, Interactive, Broadband Video Coverage of Comic-Con
--Mutemath Lets Fans Create their own Video and Audio Mix of its New Album's Title Track
--NBC Partnering with Facebook to Offer Interactive Coverage of Republican Presidential Debate

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

  • MTV has announced plans to offer live, interactive, broadband video coverage of Comic-Con. "Beginning Thursday, July 21st and continuing on Friday, July 22nd and Saturday, July 23rd, MTV News' Josh Horowitz will bring the insanity of Comic-Con live to the fans with a one-hour live stream each day at 6:00PM ET/3:00PM PT only on MTV.com," the network states in its press materials. "'MTV News: Comic-Con Takeover' will feature exclusive clips, live interviews with the most buzzed-about film and TV stars and much more! Moreover, fans can get in on the action by submitting questions and comments via Twitter using the @MTVNews handle and hashtag #MTVSDCC."
  • The New Orleans-based band, Mutemath, has teamed with Teleprompt and graphic designer, Andrew Le, to develop an interactive application that allows visitors to the band's Web site to create their own video and audio mix of the title track of its new album, "Odd Soul." "'Odd Soul,' is now available to fans in a unique video mixer platform," Warner Bros. Records explains on its Web site. "Solo, mute and mix each track from Odd Soul in real time, creating your own audio and visual mix for Mutemath's latest song. Due to varying connection speeds and hardware there are two versions available. A Lite version meant for users on slower connections and an Advanced version for users using up-to-date hardware on faster broadband connections." (h/t Brenna Ehrlich, Mashable)
  • NBC has announced that the NBC News political talk show, "Meet the Press," is partnering with Facebook to provide social video coverage of the Republican presidential debate that will precede next year's New Hampshire Republican primary. "On the Sunday immediately before the New Hampshire Republican primary, NBC News' 'Meet the Press' and Facebook will present an innovative, multiplatform forum for the GOP presidential debate," NBC and Facebook state in their press materials. "In this unique venue, candidates will make their case to voters and viewers will be able to react and discuss within their online communities. The event will take place at 9:00AM ET in the historic Chubb Theatre at the Capitol Center for the Arts in Concord, New Hampshire. The 'NBC News-Facebook GOP Debate,' moderated by NBC's David Gregory, will air on the NBC network as a special edition of 'Meet the Press' and will stream live on Facebook to create an interactive experience. Starting today, viewers and users can go to facebook.com/meetthepress and facebook.com/uspolitics to share questions for the debate and interact with others interested in the event." Said Facebook's VP of US public policy, Joel Kaplan: "The robust activity on Facebook around recent elections demonstrates Facebook's increasing role in the democratic process. Voters expect to be able to learn about and interact with candidates on Facebook and we're pleased to expand that opportunity by teaming up with NBC News to present this uniquely participatory debate."
Region: 
North America